Yesterday our own Shawn Paul Wood provided you with a few good examples of terrible marketing ostensibly created to “honor” the Rev. Dr. Martin Luther King, Jr. on his own day.
As Arik Hanson notes in a well-considered post today, quite a few brands like Starbucks, Delta, Google and Macy’s did their jobs well by keeping it sober and respectful, because it’s really that simple. Here’s a good one from JetBlue:
— JetBlue Airways (@JetBlue) January 20, 2014
On the other hand, some social media copywriters learned nothing from Hennessy’s poorly worded pitch, and we’d like to share some more of them with you because that’s how we do it…