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Posts Tagged ‘Jr.’

10 More Dumb MLK Day Marketing Posts

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Yesterday our own Shawn Paul Wood provided you with a few good examples of terrible marketing ostensibly created to “honor” the Rev. Dr. Martin Luther King, Jr. on his own day.

As Arik Hanson notes in a well-considered post today, quite a few brands like Starbucks, Delta, Google and Macy’s did their jobs well by keeping it sober and respectful, because it’s really that simple. Here’s a good one from JetBlue:

On the other hand, some social media copywriters learned nothing from Hennessy’s poorly worded pitch, and we’d like to share some more of them with you because that’s how we do it…

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What to Do When Hackers Hack Your Anti-Hacking Company

This one sure is ugly. But when San Francisco-based computer security company RSA’s security was breached by a “sophisticated” hacker, the company came out ahead in the way it handled the incident.

Not going all Baghdad Bob on its customers and the public, RSA announced it had been hacked yesterday, in an “open letter” on its website from executive chairman Arthur J. Coviello, Jr.

“Recently,” it read, “Our security systems identified an extremely sophisticated cyber attack in progress being mounted against RSA. We took a variety of aggressive measures against the threat to protect our business and our customers, including further hardening of our IT infrastructure.”

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Celebrating a Decade of Service

San Francisco-based nonprofit One Brick is celebrating its 10th anniversary by promoting this Saturday, January 15 as a National Day of Service, a tie-in to Martin Luther King, Jr.’s birthday weekend.

The charity, which organizes group volunteer activities to help other nonprofits, will also hold an award ceremony at the San Francisco Food Bank, honoring community leaders such as the Reverend Cecil Williams,  founder of Glide  Memorial  Church; and Paul Ash, executive director of the Food Bank.

South Bay residents can combine this with another longstanding successful MLK event, the Freedom Train, a $10 San Francisco round-trip and Civil Rights history lesson, put on by Cal Train.

Condé Nast Gets PR Help

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It’s been a rough fall for Condé Nast. The media powerhouse shuttered several titles, laid off hundreds of employees and reported sharp decline in ad revenue.

Now, the company is getting PR help. CEO Charles Townsend and Chairman S.I. Newhouse, Jr. have hired crisis manager and media coach Michael Sheehan. The executives were reluctant to make the hire, but did so after Lucky publisher Gina Sanders urged them to, reports the Post‘s Keith Kelly. Sanders is married to Condé “heir apparent” Steven Newhouse and worked with Sheehan when she was at Teen Vogue.

Sheehan has experience in politics and finance having counseled Bill Clinton, Barack Obama, AIG during last year’s crisis, Treasury Secretary Timothy Geithner and JP Morgan. He has also served as speech coach at every Democratic convention since 1988.

What Kind of Beer Will Obama Drink at Thursday’s Meeting?

Tomorrow President Barack Obama will sit down for a beer at the White House with Harvard Professor Henry Louis Gates, Jr. and Cambridge police Sgt. James Crowley. And of course, beer makers everywhere are lobbying for what could be considered the mother of all product placements.

New England-based beer makers are especially making a push, given their geographic relevancy. However, these local breweries have lost out to the “All-American” but now foreign owned Budweiser. CBS News reports, “The White House has suggested that the president will drink Budweiser, the same beer he had at the Major League Baseball All-Star Game.” The White House also stated that Sgt. Crowley will have a Blue Moon, and Mr. Gates either a Red Stripe or Beck’s.

Needless to say, we’re surprised to have not seen even more press releases and statements from companies trying to hop on to this mini-news cycle.