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Posts Tagged ‘Justin Bieber’

THIS JUST IN: White House Forced to Consider Deporting Justin Bieber

THIS JUST IN 2To President Obama’s credit, he had a forum established for the minions of this country to have a voice.

Granted, it comes with a few catches but at least the door to get someone to hear you — someone that may actually matter (no real promise there) — is open for those motivated enough to make something happen.

How?

Visit We the People on the White House website. Yes, it’s official but it requires a petition. And here’s the catch:

Remember you have just 30 days to get 100,000 signatures in order to get a response from the White House.

Whelp, that official proclamation now has 10-year-old girls freaking the #$%& out right about now because Justin Bieber may find Uncle Sam’s red, white and blue boot in his beliebing Canadian behind.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Ask MSNBC What Is Wrong with National News

FULL DISCLOSURE: This is not a political diatribe about the foot-in-mouth disease most national news reporters seem to have when it comes to a zeal to become a “personality” instead of doing their effin’ job as a “reporter.”

FULLER DISCLOSURE: When you see the video, you will laugh out loud, so please abstain from drinking liquid for the next three minutes.

Now then: How are you today? Well? That’s grand, really.

Many people across our proud nation are reeling with economic problems, turmoil from being unemployed (or underemployed), domestic drama or even trying to get a hand-up from the “man.” And since none of us can figure these serious times in which we are battling, we received the golden envelope yesterday. That’s right — America has the answer as to what is wrong with our priorities, and we have MSNBC to thank for this!

How? Well, ask serious newswoman Andrea Mitchell. She is in the middle of a stern-faced interview with former Congresswoman Jane Harman (D – Calif.) who is on a fairly intelligible rant about the NSA and how they may need to stop collecting phone records.

And then…BREAKING NEWS…and I just accidentally swallowed that Liquid Plumber I was gargling. Ah, well.

‘Retirement’ Stunt Can’t Save Justin Bieber’s Movie

No such luck this time.

You can’t wear white to your own retirement party

We’re not quite sure we can call the Bieb’s latest move a stunt, but there’s really no better word for a series of tweets with which a teen pop star earns gossip blog headlines by writing (approximately):

“Oh hi, fans. I’m retiring.

No seriously, I’m retiring. Please pay money to see my movie.

Haha, JK, I’ll be here forever. Tricked you! But you should still go see my movie.”

The official follow-up statement from Bieber’s team at Scooter Braun Projects wasn’t much fun, either:

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Brazil Wants to Clean Up Its Reputation, but Justin Bieber Isn’t Helping

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Brazil is ready for the big time. The country will host both the 2014 World Cup and the 2016 Summer Olympics, and it’s ready to assume its role as one of the world’s largest and most influential economies, proving to everyone that there’s more to Rio de Janeiro than samba dancing, acai berries and drug dealers. Oh, and prostitutes.

They’re having a bit of trouble with that last point, though. In anticipation of the big events, the Brazilian government is running “a ‘hygienization’ campaign” that consists of doing its damndest to shut down the city’s most notorious brothels.

A couple of problems: prostitution is legal in Brazil (though the act of “running a bordello” isn’t) and the tabloid media can’t seem to get over its fascination with celebrities visiting Rio for…well, you know.

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Drake Is the Toronto Raptors’ New Brand Ambassador

Drizzle

Looks like Drizzy of “YOLO” had FOMO on repping brands’ mojo.

Today the Toronto Raptors announced that proud Canuck Drake, better known as “that kid in the wheelchair on Degrassi“, would be the team’s new “global ambassador” as part of a rebranding campaign after they finished last season at 14 games under .500.

This sort of stunt didn’t work so well for Alicia Keys at Blackberry or Justin Timberlake at Bud Light, but there’s no question that Beyoncé  and Jay-Z earned quite a few media mentions for Pepsi, Samsung and the Brooklyn Nets. Also: Drake is a reliable presence at games who’s been known to hang out with LeBron, so it’s a more natural fit than, say, Will.I.Am and Intel.

Now what will Drake do, exactly?

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FTC Threatens to Give Bieber a Spanking

Dude, it doesn't count if we can't see the label.

Most 19-year-olds don’t get a chance to visit outer space, leave their pet monkeys stranded in Germany or cruise the California highways in a leopard print Audi 8 at speeds high enough to draw warnings from local cops and former NFL players.

In some ways, however, Justin Bieber is just like every other American boy; he loves his mommy enough to buy her flowers every Mother’s Day. More specifically, he loves 1-800-Flowers, and he wants his 40 million Twitter followers to know all about it.

No one should be surprised to learn that Bieber has a contract with 1-800-Flowers, but you won’t see any mention of that fact in his promotional tweets. The Biebs is only the most prominent of a slew of celebrities endorsing brands on Twitter and other social media forums with no disclaimers in sight. Kim Kardashian, for example, often makes five figures for a single branded tweet but never discloses her relationships with her sponsors.

That might change soon if the FTC has its way.

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Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations

PR industry experts are inundated with columns and advice about how clients should manage their personal brands. Much of that input is common sense: don’t get coked up and crash your Porsche, don’t beat your girlfriend and land in jail, don’t get drunk and start tweeting. Most of the public is able to avoid these situations. (Thanks, moms.)

Nevertheless, brands love spokespeople. Brands need spokespeople to provide that human element that connects with the complex psychology that is consumer behavior. From Donald Trump to Eva Longoria, personal branding is big business, and a dangerous one, because all humans are fallible. But if there were ever a control in the experiment of personal branding, it would be Tim Tebow. The guy is as clean as a bag of cotton balls.

In fact, Tim Tebow’s personal brand is so sterling that even without a job—he has yet to be picked up by an NFL team after being dropped by the New York Jets—his sponsors aren’t worried at all. ESPN, Nike, TiVo, FRS, Fox Sports and Jockey are all on board with whatever happens next in his career, even if it doesn’t include football. Those brands are even lining up to retain his services after he hangs up his cleats. That’s personal branding done well. But there is more to successful personal branding than avoiding mug shots and visiting children in the hospital.

There is authenticity. Tim Tebow lives according to the values he espouses regardless of what his handlers, agents and PR people do. Tim Tebow runs the Tim Tebow show (which is his life), and his fans adore him for it. In a parallel universe, Charlie Sheen fans feel the same way about his personal brand. For some reason, many PR experts struggle with this idea of authenticity. So do young celebrities like Justin Bieber and Miley Cyrus; it’s hard to be authentic when you are still wrestling with who you are and the trappings of becoming an adult. Read more

YouTube Announces the End of the World

What? They want us to pay?

Hold on. Breathe. The news is true. YouTube has just (finally) made it official that it will allow content providers to charge viewers access to videos. So, what will this do to the next Harlem Shuffle, the next cat floundering in a paper bag, or the next Justin Bieber musical sensation? Not much, probably.

Most of YouTube will remain free to the public, and the channels that do decide to charge customers will probably be able to do so because they know what their discerning customers want. YouTube is going niche. This means that we can actually choose the content we want to pay for, just as we choose whether or not we want to subscribe via pay walls to our favorite online newspapers and magazines.

Though much of the public still thinks all content should be free, it is slowly coming to the realization that some people actually make a living by creating content, and ultimately consumers will have to make a choice between paying for quality content and not having access to that content at all. This increasing reality has found its way onto YouTube and it doesn’t signify the end of the world for online content. It might, however, signify the demise of cable television. Read more

Twitter Won’t Verify Its Own Founder’s Parents

Establishing a “verified” Twitter account can be even more important than snagging a great handle. Why? Because if your group or client has any imitators, he/she/it will be battling them in order to establish authenticity. We know people tend to trust whatever they find on the Internet (ha ha), but do you have any idea how many fake Justin Bieber accounts exist? Stephen Colbert couldn’t even create Bill Clinton‘s account under his own name because so many people claiming to be him already tweet on his behalf (and that must be really annoying!).

This whole “are you authentic” thing is especially important to smaller brands and personalities looking to gain a little publicity via Twitter, because sometimes people don’t pay enough attention to this sort of thing! For example, we were fooled earlier this year by a fake MetLife Stadium account that made a couple of jokes at the Superdome’s expense during the Super Bowl. Guilty as charged!

At any rate, the parents of company co-founder Jack Dorsey now face the same verification problems as everyone else — and they’ve started a campaign of sorts to resolve the issue. This isn’t necessarily encouraging news, but it should serve as a warning/lesson for PR pros with relatively low-level clients who want to expand their Twitter presence:

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Victoria’s Secret Gets an Earful from Irate Parents

The public doesn’t appreciate brands that cross invisible but well-established lines in our culture, particularly in the name of greed. For example, don’t break out your storefront Christmas decorations before Thanksgiving Day. Oh, and don’t sell lingerie to girls who are still convinced they’re going to marry Justin Bieber under a rainbow.

By selling lingerie to the “tween” demographic, Victoria’s Secret has broken all sorts of unspoken public relations rules, most importantly “don’t piss off parents”. (We had a feeling this wasn’t going to go over well.) Brands attempting to court the tween demographic should remember one fact: these girls are too young to legally hold jobs, so their primary source of income (and purchasing decisions) is their parents.

Apparently Victoria’s Secret forgot this, didn’t think parents were paying attention, or honestly didn’t believe there was anything inappropriate about a tween girl and her divorced father’s new girlfriend going shopping together for something hot and spicy at the local VS.

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