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Posts Tagged ‘Kate Upton’

How Should Celebrities Respond to Embarrassing Leaks?

J LawConfession: we mostly ignored Twitter over the long weekend and did not receive the same barrage of news about celebrity image leaks that filled everyone’s timelines on Sunday and Monday.

We have to agree with the sentiments expressed by posts on Forbes and New York magazine, among others: “scandal” is the wrong word to use for a story that involves the sharing of “content” never intended to be public, and the way we approach this topic confirms the persistence of gender-based double standards that have managed to seep into every corner of our society.

We won’t even comment on the asinine arguments made by the people who tried to justify the posting of these images (the very same people who spend so much time ranting about the NSA from their comfy basement perches).

The question, then: how should famous people respond to potentially embarrassing revelations like these?

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How Little America Cares About War in Iraq as Seen on LIVE with Kelly & Michael

kelly michael uptonICYMI: Kate Upton is easy on the eyes. At least, that’s what the cool kids say. I’m married so my eyes were removed years ago (Hey baby).

Anyhow, Upton provides a ratings spike to most shows as you can imagine.

Such was the case for LIVE with Kelly & Michael. Kelly Ripa is one of her 18 annual vacations, so the ABC network show decided to have Upton co-host with the recent Hall-of-Fame inductee Michael Strahan.

There they are: chuckling about a trip to Starbucks and visions of Upton in “flip-flops and a robe” causing a local barista to “jack up” Strahan’s cup of joe. Suddenly, ABC News interrupts with news of a presidential approval for air strikes in Iraq…again.

Twitter then bombed ABC for that painfully awkward juxtaposition.

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Gillette Uses ‘Real’ Women to Reach Men’s Private Parts

It’s not a public relations or marketing secret that beautiful women have an undeniable influence over men. They just do. And brands would be foolish to ignore the power of attraction and human sexuality when trying to sell products to the “dude demographic.”

We’ve all seen the beer commercials where sleek young women can’t resist men drinking glowing beers in dark bars or the mouthwash spots where guys are denied a kiss from bedmates who don’t appreciate bad breath. The women in these ads are caricatures built to play on our fantasies and fears. It’s advertising 101.

Gillette, however, is taking a more sophisticated approach with its new campaign for the Fusion ProGlide Styler, which is not only designed for the traditional shaving of morning stubble but also for “manscaping” below the neckline — yes, for shaving the chest, back, abs and groin.

Dudes not named Pauly D don’t generally like to hear the details on this sort of thing in TV ads. But women? That’s another story.

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4 Super Bowl ‘Rebranding’ Reviews: What Worked? What Didn’t?

Since today is officially Review the Super Bowl day, we thought we’d riff on a theme we saw in several of last night’s big-name ads: rebranding. The companies in question aren’t exactly hurting for money (except for one very notable exception), but they wanted to use the Super Bowl as a jumping-off point to refine and re-target their brands. So what worked? What didn’t? Let’s do some before-and-after comparisons, shall we?

Mercedes-Benz

Before: A luxury car brand synonymous with “incredibly rich (and usually evil) people”

After: A premium brand that’s still affordable for those of us a little lower on the social ladder

Did it work? Nice commercial but no. An “economy” model Mercedes is like a subprime mortgage: you can tell us it’s less expensive and convince us that we’ll be able to pay it off in twenty years of installments, but the fact is we still can’t afford it.

But hey, at least we didn’t have to watch Kate Upton try to act.

Click through for the rest:

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Kate Upton Mercedes Ad Inspires Outrage, Gets Lots of Attention

Question: when does a “controversial” ad clip double as a shameless PR stunt? When the team’s strategy anticipates the public outrage and uses it to attract even more attention. Get ready to be shocked: this is a common thing.

When Mercedes-Benz hired experimental bra tester Kate Upton for its Super Bowl spot and leaked a trailer that promised to show her washing the new CLA four-door coup “in slow motion”, we feel like they somehow knew that the Parents Television Council would see it, issue a statement and encourage members of the public to voice their outrage.

Could the Mercedes team be so deliciously crafty? Well, the clip already has more than three million views on YouTube. (You don’t really even need to watch it, by the way. You get the point.)

And now for the incredibly predictable backlash:
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Mercedes-Benz Enters High-Risk Super Bowl Ad Game

This is a strange time for the car industry.

As the public emerges from a crippling recession and attempts to shake off what has been a tough decade for most Americans, even those with jobs have tired of commuting to and from work in the same cars they drove 10 years ago. Just take a look at our highways–they’re filled with vehicles just as weary and worn out as the American public.

Thankfully, that may be changing–Mercedes-Benz is banking on the fact that the public believes the worst to be behind us. The upscale auto brand plans to connect with a new generation of customers by advertising its more affordable CLA to 30 -and 40-somethings during Super Bowl XLVII.

Only brands with something to prove even entertain the thought of advertising during the Super Bowl–and most of the 100-million plus Americans watching the game will even be in the market for a new high-end car–but Mercedes-Benz clearly believes its gamble will pay off.

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