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Posts Tagged ‘Keith Trivitt’

The PRSA Has PR Job Openings

The Public Relations Society of America (PRSA) is looking for four staffers, two for the PR department and two for marketing.

The two openings on the PR side were once held by Keith Trivitt, the former associate director of PR for the group, and Diane Gomez, manager of PR. Trivitt has taken a position as director of marketing and communications at MediaWhiz. Gomez will be moving to the PRSA’s marketing department on May 25. All three positions in the organization’s marketing department are new, according to the PRSA.

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B-M Pitch on Behalf of Unnamed Client Raises Ethical Questions

USA Today reported this morning on a “whisper campaign” launched by Burson-Marsteller on behalf of an unnamed client that targeted Google’s Social Circle feature for Gmail. (The USA Today article and this one from Business Insider has a bit of detail about the feature, which taps into your info to make “social connections.”)

Citing consumer privacy concerns and Google’s issues with the Federal Trade Commission, two of Burson’s high-profile publicists — former CNBC anchor Jim Goldman and former political columnist John Mercurio — sent a pitch to reporters suggesting an op-ed slamming Google. One of those pitched reporters, Christopher Soghoian, a former FTC researcher and blogger, posted the pitch online. And, actually, according to the email, Mercurio said, “I’m happy to help place the op-ed and assist in the drafting, if needed. For media targets, I was thinking about the Washington Post, Politico, The Hill, Roll Call or the Huffington Post.”

USA Today says Goldman was in contact with them about the story. And the paper writes, “After Goldman’s pitch proved largely untrue, he subsequently declined USA TODAY’s requests for comment.”

We were in touch with the firm to find out if this is standard practice and how the firm will address the obvious ethical issues this situation raises. We received this statement from the firm: “The situation that led to the USA Today story is highly unusual and does not represent standard practice at Burson-Marsteller. We regret that it was not handled well and we are reviewing it thoroughly.”

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Trouble for London PR Firms With Controversial International Ties

Anti-government protesters at Sanaa University in Yemen. Photo: Reuters/Ammar Awad

A number of London’s PR firms, including Bell Pottinger, the biggest in Britain, have come under fire for representing controversial clients, the London Evening Standard reports. In the case of Bell Pottinger, its client list includes the Egyptian Ministry of Information, the Economic Development Board of Bahrain, and it once worked with the Yemeni government.

“No amount of media harassment or sensationalism is going to stop me representing clients that have a legitimate right to tell their story,” Lord Bell, head of the firm and former comms adviser to Margaret Thatcher tells the paper.
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Sternberg Strategic Communications Ads Keith Trivitt As EVP

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Keith Trivitt has been named Executive Vice President at Sternberg Strategic Communications, a boutique agency based out of Brooklyn, NY.

Trivitt, previously Account Executive with RLM PR, joins agency founder Josh Sternberg, also an RLM alum.

“It’s a great opportunity to pursue something where I’m going to be more entreprenerial with what I’m doing. It was something I couldn’t pass up,” Trivitt told PRNewser today.

SSC’s clients include the Thurgood Marshall College Fund, Net Work Solutions and Break the Cycle.

AP Considering Charging News Outlets for Exclusives

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If OK! magazine will pay $500,000 for the rights to run Michael Jackson‘s death photo, The Associated Press, it seems, is no longer content sitting on the sidelines when it could be charging for access to the premium content it produces.

No specific details have been announced yet, but the AP is “considering whether to sell news stories to some online customers exclusively for a certain period, perhaps half an hour,” according to a report on AP chief executive Tom Curley‘s remarks at the Hong Kong Foreign Correspondents’ Club yesterday. “…products can be reserved, and there can be exclusives given, perhaps on a time-base measure. Those who get access to that content and the rich multimedia or metadata that comes with it might get an exclusive for, oh, 20 or 30 minutes,” he said.

Keith Trivitt, account executive at RLM Public Relations said, “In a 24/7 news cycle where people can get information instantly, the AP idea seems absurd.” David Teicher, Social Media Manager & Strategist at McCann-Erickson NY thinks it’s an interesting approach. “They need to generate additional revenue somehow, he said, but added, “This system would work better with exclusives or the not time sensitive stories. Not breaking news.”