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Posts Tagged ‘Ken Sunshine’

Sunshine Sachs Names Two New Partners

PrintFor only the second time in its 23-year history, Sunshine Sachs is expanding its leadership team by elevating two longtime employees to partner status.

Heather Lylis and Keleigh Thomas Morgan will join principals Shawn Sachs and Ken Sunshine as the firm’s third and fourth partners.

Morgan, who began working at the firm’s New York office in 2004 after roles at Nike Communications and Mirimax, previously held the title of senior vice president and ran the firm’s recent L.A. expansion. Lylis, a veteran of Solomon McCown & Company who has spent the past ten years with SS, “played a large role” in the 2013 opening of SS’s Washington, D.C. wing.

Official statements after the jump.

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Party Like You Don’t Have a Website: Annual Sunshine & Sachs Invite Shows 33% Growth

For the 7th year, it is this blog’s tradition to pre-announce the Sunshine & Sachs holiday party with the location redacted. And as is tradition we will measure the growth of firm helmed by PR sages Ken Sunshine and Shawn Sachs by comparing the number of names on the invitation with last year’s (each staffer’s name is included, and each invites their own list of guests). Rounded up for good measure, the firm grew 33% by headcount, crossing the 100 person mark.

In an email exchange, the affable Sachs reminded me of the firm’s wins this year: adding a creative services department, a DC office, a new New York headquarters, and most aggressively, the launch of Madica Productions, a full scale production division for film, TV and digital content.

Last year it was the 47%; this year the firm leaned into their own mystique, noting their lack of a website in the midst of some big thing going on with Obama.

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Sunshine Sachs Continues to Grow, Party Remains Downlow

The tradition continues. The quiet yet powerful PR firm run by Ken Sunshine and Shawn Sachs put each and every employee name on the invitation to their holiday party tonight.  It’s getting a little crowded.

As we pointed out last year, it’s one of few ways to know anything about the firm whose clients range from celebs, to non-profits, politicos, and corporations.  The other is to see the duo somewhere.  S&S added a Los Angeles office address and phone number to its website.  That’s it.

After seeing the firm double headcount a year ago, we were a little surprised to see the number of names increase by 29 percent. Clearly there’s an argument to be made about firms not oversharing.

RELATEDAs Sunshine & Sachs Grows, Holiday Party Remains on the Down Low (2010)

Don’t Salahi the Sunshine & Sachs Party! (2009)

At the Sunshine & Sachs Party: Bowling, Booze, and Some Business (2008)

Ben Affleck, John Mayer, Non-profits and the Media Hit the Sunshine and Sachs Holiday Bash (2007)

Harry Belafonte Denies Taking a Nap During Broadcast


Last Friday, author and entertainer Harry Belafonte was all miked up for a morning interview with the reporters at California’s KBAK-KBFX TV station. Only when the cameras beamed him in from New York, he was sitting in his chair seemingly asleep. Despite a few shouts from the news crew, Belafonte looked to be out like a light. Haha. Interview fail to the max.

We say “seemingly” because now, through his publicist Ken Sunshine, Belafonte is saying that he was meditating, not sleeping.

“True to form, there was a technical glitch in the feed to a local station in Bakersfield, CA. His earpiece wasn’t working, so he decided to take the time to meditate before the rest of his Day-O,” reads a statement, published on TMZ.

Suspect! True or not, when the cameras are ready to roll, best advise your client to be ready also.

Ken Sunshine Heads to Broadway

Publicist Ken Sunshine can now add producer to his CV, joining one of his clients, Bette Midler, as the producer of the Broadway show Priscilla: Queen of the Desert. He talked with Playbill.com about how he became involved with the show, saying that it was something that kind of happened by chance while seeing the show “with Bette in London.” Fabulous.

The show opened over the weekend and, in case it’s been a while, we’ve attached a clip from the film, which not only features a few fantastic headpieces, but a didgeridoo played to “I Will Survive.” Also fabulous.

Golden Globes Sued By Its Former Publicists

Comedian Ricky Gervais will once again host the Golden Globes this Sunday.

Michael Russell, who was the lead publicist for the Golden Globes, Stephen Locascio, Cinepoint Productions, and the Michael Russell Group have filed a lawsuit against the Hollywood Foreign Press Association for $2 million, The Hollywood Reporter writes. The lawsuit alleges that the publicists were fired after confronting the president of the HFPA to ask that the organization stop accepting “payola” in exchange for support for particular films.

Russell and Cinepoint had worked with the Golden Globes between 1993 and 2010. According to THR, they helped “the HFPA take the event from a small insider affair to a worldwide television event that allegedly reaps a $12 million-per-year license fee from NBC.”

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As Sunshine & Sachs Grows, Holiday Party Remains on the Down Low

“More top-secret than WikiLeaks, More intrusive than a TSA pat down.”

The annual Sunshine & Sachs party is tonight, and as is tradition, it’s not a cattle call.  The notably secretive and unmarketed firm run by Shawn Sachs and poli-celeb publicist legend Ken Sunshine traditionally lets their staff decide who’s in, and who’s out.

The firm has steered steered away from velvety ropes and banquets the last two years, and more towards low key fun.  Last year it was pingpong with Lance Bass, the year before that was bowling with College Humor’s Ricky Van Veen and Al Sharpton.

If you look at the invitation as a sign of the agency’s growth–which is pretty much all you’ll have to look at –the firm has grown by 50%, adding seventeen staffers to the mix since the 2009 invitation went out.

RELATEDDon’t Salahi the Sunshine & Sachs Party!

Ken Sunshine aiding NYC mosque developer

ken_sunshine.jpg Publicist to the stars Ken Sunshine is “informally” offering his services to Sharif El-Gamal, the property developer for Park51, the Islamic center and mosque planned for a site near Ground Zero. According to The Daily Beast:

Acknowledging fears that the Islamic center effort may look “juvenile and amateur,” the developer of the property, Sharif El-Gamal, has brought in A-list New York publicist Ken Sunshine to informally advise the development effort. Sunshine confirmed Monday: “I’m advising the developer informally. They’re not a formal client. I’m not going to tell you what I’m advising them.

“If anybody knows me, they know I do things in a quiet way,” he said, declining to comment on specific strategy suggestions he is making.

Sunshine has represented celebrities including Ben Affleck and Barbara Streisand.

Daisy Khan, one of the project’s leaders, appeared on This Week with Christiane Amanpour on Sunday and discussed some of the other outreach efforts that have been undertaken.

[Image via The Foundation for Ethnic Understanding website]

Orbit Gum Taps Jason Bateman and Will Arnett for Branded Comedy

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PRNewser attended the launch party for DumbDumb last night, a production company from actors Will Arnett and Jason Bateman. The company is part of Electus, the IAC-supported company run by former NBC entertainment chief Ben Silverman.

The party was to celebrate the company’s first digital short, sponsored by Orbit Gum.

At the event, agency Sunshine & Sachs, which represents DumbDumb, Electus and IAC, was busy working their magic, along with IAC PR executives Stacy Simpson and Leslie Cafferty.

Agency partners Ken Sunshine and Shawn Sachs even showed up to mingle among the celeb-heavy crowd, which included Arnett’s wife and “Parks and Recreation” star Amy Poehler, actress Amanda Peet, actor Justin Long, “Inside the Actors Studio” host James Lipton, Actress Renee Zellweger, actress Kristin Bell, Comedian Chuck Nice and “30 Rock’s” Katrina Bowden.

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Press clips featuring DumbDumb and Electus rotated throughout the night on IAC’s large video screens, highlighting recent PR efforts.

For yesterday’s launch, Arnett and Bateman gave a few pre-event interviews to media, including The New York TimesBrian Stelter. At the party, they stayed late, making the rounds with attendees and their sponsor.

“Will and I were happy when given the opportunity to partner with Orbit gum and we’re enjoying the challenge of taking the brand to the next level with this type of integrated branded content,” said Bateman in a release today.

Orbit’s ad agency, Energy BBDO (Chicago) “provided creative insight into the campaign development.”

Our colleague Alex Weprin was in attendance as well and has video of the digital short over at WebNewser.

RELATED: The Ten Myths of Creating Web Content

Fergie’s Publicist is Kate Waddington, Not Ken Sunshine

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Duchess of York Sarah Ferguson has been in hot water lately, after an undercover reporter caught her trying to sell access to her ex-husband, British trade ambassador Prince Andrew.

While in New York for this week’s Book Expo America, Ferguson met with PR guru Ken Sunshine of Sunshine & Sachs. However, Ferguson is not a client, a source at the agency told PRNewser today.

“Ken met with the duchess,” the source said. “They are old friends. They talked about the current situation and he gave her some informal advice.”

Then who is representing Ferguson? Kate Waddington of Sputnik Communications [pictured]. The two have worked together for more than a decade.

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