Don Bartholomew joined Ketchum as SVP of digital and social media research yesterday. Bartholomew was most recently at Fleishman-Hillard’s Washington D.C. office where he managed integrated digital research like social media monitoring and measurement.

In this new role, he’ll manage the Ketchum Global Research Network (KGRN) operations in Ketchum South and Ketchum Midwest, and work with Ketchum Digital, Zócalo Group, the company’s word-of-mouth agency, and Access Communications, which specializes in high-tech and consumer PR.

Bartholomew is also the blogger behind MetricsMan.