As this week’s news about Ted Williams will attest to, YouTube videos are a powerful way to reach audiences. GalleyCat editor Jason Boog and TVNewer co-editor Alex Weprin spoke with YouTube Trends manager (and former TVNewser) Kevin Allocca about the site and how to strike YouTube success.
Posts Tagged ‘Kevin Allocca’
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As TVNewser reports, Toyota yesterday launched a PR blitz aimed squarely at ABC News.
Toyota issued a press release titled, “Comprehensive Analysis Raises Concerns About Gilbert Congressional Testimony, ABC News Segment.”
In addition, the company held a news conference at their Torrance, Calif., U.S. headquarters, where company officials, an independent consultant and a Stanford University engineer analyzed Gilbert’s experiment and concluded: “No way, no how could this happen in the real world on its own,” reports The Washington Post.
We asked several crisis PR professionals what they thought of the strategy.
CNN PR on Website Re-Launch: ‘The More Open You Are With Employees, The Less Likely You Are to Have Leaks’
CNN held a large press event last night to reveal the new CNN.com. TVNewser and Webnewser both have reports. “Some CNN employees were surprised that details of the design didn’t leak during the development process,” wrote TVNewser’s Kevin Allocca.
As far as the actual design, “it will do a better job of highlighting previously buried content and video. The homepage will feature three columns: one for breaking news, one for features and video, and one for customizable weather, sports, and news content,” he wrote.
So, how did CNN PR keep things from leaking? “We’re obviously happy the designs didn’t leak,” Jennifer Martin, Director Of Public Relations for New Media and Digital Networks, CNN Worldwide, tells PRNewser. “At the end of the day, we are fortunate that at CNN.com in particular, there really is an air of transparency. The more open you are with employees, the less likely you are to have leaks. Only recently we began to be transparent with our PR and marketing plans and it’s really helped us.”
Martin also said of the press conference last night that her team didn’t expect a huge turn out, however they beat expectations. “We were expecting 10-15 RSVPs, but we had 100,” she said.
There’s still time to join your PR brethren in a Guitar Hero duel against the working press at Artica Bar on Monday night.
Joe Ciarallo and hopefully someone besides me (I can’t jam past Slow Ride) will anchor the PR team.
Winner gets bragging rights and a free lifetime subscription to PRNewser.