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Posts Tagged ‘Kristofer Eisenla’

PRNewser Poll: Should PR Firms Get Creative with Staff Titles?

In response to yesterday’s GolinHarris news that they would be reorganizing the company, our first thought was how someone at the SVP level, for instance, would respond to these changes.

“We’re very sensitive to this,” Fred Cook, the firm’s president and CEO, told us. “We’ve been around for 56 years and people are used to a certain structure. And we have a lot of people working for 10 or 15 years and we’re trying to make sure everybody understands their new roles and titles.”

Internally, staffers might be getting used to it, but the titles and the four new groups that are part of the g4 model — strategists, creators, connectors, and catalysts — caused some discussion externally.
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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Brunswick Group Opens a Dallas Office

Brunswick Group has opened a Dallas office, which will be led by managing partner Jim Wilkinson and new partner, Mark Palmer. Wilkinson has previously served as chief of staff to U.S. Treasury Department for Secretary Henry M. Paulson. Palmer was previously VP of corp comms and organizational effectiveness at Sysco Corporation. The Dallas location is the fourth for Brunswick in the U.S. and the 17th internationally.

Jared Hendler has joined MWW Group as EVP and global director of digital and creative services. He will oversee the Dialogue Digital practice and help with strategy for some of the firm’s top clients. Hendler has previously held executive-level positions at Edelman and Katalyst. MWW recently became independent again after purchasing itself back from IPG.

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