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Posts Tagged ‘Kwittken & Company’

Lessons in Media Relations from Derek Jeter

Sure, Derek Jeter is a great athlete…but can he teach us anything about communications and media relations strategy?

Kwittken + Company CEO/friend of the site Aaron Kwittken’s most recent Forbes story says “yes”. In fact, Kwittken goes so far as to call the veteran shortstop “one of the greatest communicators of all time.”

His points:

  • Jeter sidestepped the sports media entirely by announcing his retirement on Facebook (which he primarily used to promote his charity in the past), prompting The Boston Globe to call him “the Yankee you can’t hate
  • When the frenzy around his search for that 3,000th hit got too hot in 2011, he turned not to ESPN but to HBO, which made a documentary about the story:

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Kwittken + Company Sponsoring College Fellowship

Kwittken + Company (KCO) announced today that it is sponsoring the Columbian College’s Luther Rice Undergraduate Research Fellowship at The George Washington University. The school is Aaron Kwittken‘s alma mater (he’s the CEO and managing partner at KCO). And though the description of the fellowship makes no mention that the recipient’s research must be PR-focused, Kwittken envisions that’s where the money will go.

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Despite Scandal, There Are Brands That Can’t Be Broken

In the world of public perception, a scandal can knock a brand down for weeks. But Wal-Mart, which is currently facing a public relations problem with a bribery scandal in Mexico, has fared better than other brands like Taco Bell and Target, according to data from YouGov BrandIndex, which measures “buzz score” on a point index.

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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MDC Revenue Increases, But Reports Other Losses

MDC Partners reported Q1 revenue of about $236 million, an increase of 9.7 percent versus 2011. The company also reported organic growth of 5.4 percent. However, the company also reported a number of losses for the quarter.

Operating loss was at about $11.7 million versus a profit of $2.56 million year-over-year. Net loss was about $24.6 million compared with $7 million in 2011.

Adweek also notes the Q1 drop in EBITDA of 51 percent, from $15.4 million last year to $7.5 million this year. The company has purchased or taken a stake in a number of firms over the past couple of years, including Kwittken & Company, Allison+Partners, London’s Epoch PR, and ad agency Anomaly.

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Spin the Agencies of Record

NUK USA, makers of pacifiers, teething rings, and other oral baby products and developmental tools, has chosen Hill+Knowlton Strategies for PR services. The firm’s consumer marketing practice will work on the account.

U.S. Cellular has chosen Ketchum after a competitive pitch that included MSLGroup, Ad Age reports. MSLGroup and a number of local agencies had previously worked on the account. U.S. Cellular has been steadily decreasing its ad spend over the past few years.

August Schell Brewing Co., makers of Schell’s and Grain Belt beers, has selected Padilla Speer Beardsley as its AOR. The firm will focus on brand strategy and an integrated marketing program (advertising, PR, digital) to promote the company’s 15 craft beers.

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Spin the Agencies of Record

Pinterest has hired The OutCast Agency for what is starting as a short-term project but could go long-term. The firm is helping the network manage the intense interest it has generated with media relations support. [via Holmes Report]

New York’s Grand Central Terminal has chosen Goodman Media International to promote the landmark’s activities, retail shops, and restaurants on a local, national, and global level. The firm will also help the 100th anniversary celebration on February 1, 2013.

Sanford, FL has spent tens of thousands of dollars on outreach, according to the Orlando Sun-Sentinel. The city has hired Massey Communications for crisis comms, media strategy, and a “joint information center.” Sanford has spent $5,000 on crisis comms and $30,500 on Sony JumboTrons that broadcast a Monday meeting at a local park.

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MDC Partners’ Full-Year Revenue Up 36.9 Percent

Late yesterday, MDC Partners, home to Allison + Partners, Attention, Kwittken + Company, and other advertising, PR, and digital firms, reported a 36.9 percent jump in revenue  in 2011. Revenue for the year totaled $943.3 million versus $689.1 million the previous year. Organic growth was up 17 percent.

“While our business is growing at a healthy pace, we are being diligent in our analysis of investments and are implementing a leaner operating structure across our network, aimed at expanding margins,” said CFO David Doft in a statement.

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MDC Partners Reports 33.4 Percent Revenue Increase, But Makes Adjustments

MDC Partners, home to Kwittken & Company, Allison & Partners, Lime PR, and other firms, reported a 33.4 percent increase in revenue for Q3; from $178.6 million in 2010 to $238.2 million for the same period in 2011.

Organic growth also took a leap, up 17.9 percent for the quarter.

However, in a statement, MDC CEO Miles Nadal said the company’s EBITDA guidance had shifted downward because of a “slowing of existing client work as well as some modest delays in new projects and campaigns.” (Here’s a definition of EBITDA.)

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KCO & MDC Cross Geographies, Marketing Disciplines With Latest Acquisition

Christopher Clarke

This week, kwittken & company announced its first acquisition outside North America, the U.K.’s Epoch PR. While the news is big, what lies ahead is equally huge. The two firms must now merge into one collaborating business.

While Epoch co-founder Christopher Clarke doesn’t see any difficulties moving forward, he does acknowledge that there will be some getting used to.

“Over the next few months, there will have to be an integration and a common language between the two agencies,” he told us during a phone call from England earlier this week. Having some common ground before the deal is made helps.

“When we first started talking to kwittken earlier this year, we felt we’d almost found our doppelganger in New York,” Clarke added. “Very quickly you get to a place where you know it will either work or it won’t work.”

This acquisition brings together two PR firms from across an ocean, and brings them together as part of a company, MDC Partners, that is composed of different marketing disciplines.

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Kwittken Makes First Acquisition Outside North America

As we mentioned in this morning’s Ticker, kwittken & company has made its first acquisition abroad, sealing the deal with London’s Epoch PR, increasing the firm’s U.K. presence from four to 15 people. Here’s a little more detail.

Kwittken opened its European HQ last year. The firm has grown revenues by 45 percent and staff by 75 percent since it became a kbs+p partner company. The financials of this deal weren’t disclosed.

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