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Posts Tagged ‘Lambert’

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release.

This morning Derek DeVries, senior associate at Lambert, Edwards and Associates, noticed this promoted post on Facebook:

ICYMI, Fiverr is the startup that promises to help you do anything for the not-at-all arbitrary price of $5.

The list of tasks included under that flimsy umbrella just happens to include a big category for “find public relations professionals,” all of whom seem eager to compose said releases for the stated fee.

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Roll Call Redux: Edelman Digital and Lambert, Edwards & Associates

4762458_300Add Edelman Digital to the list of firms making big changes this week. David Armano, formerly managing director of ED Chicago, will assume the newly created position global strategy director of key accounts and report to Cricket Wardein, head of U.S. digital practice, while southwest digital lead Brian Mays will succeed him as MD reporting to Rick Murray, GM of the larger Edelman Chicago operation.

Armano, who joined the agency in 2009, has become quite the presence as a quotable expert on all things digital, and he’ll provide “senior-level guidance” to CMOs, digital marketers and social media teams on the client side.

Mays, who has nearly two decades of experience and specializes in helping brands lead online conversations, will replace Armano in overseeing 75 employees in Chicago.

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Changes abound at Lambert, Edwards & Associates as well; the firm added three new members to its RIPPLE+AFFECT digital team in Grand Rapids, Michigan.

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Spin the Agencies of Record

No, not Al Gore Jazeera’s Current…

Current Lifestyle Marketing, a member of the Interpublic Group of Companies, has been selected as the public relations agency of record for Wilton Enterprises. The agency will support the food crafting company with traditional public relations efforts including consumer inspiration and instruction for sweet treat making and new product introductions.

Nancy Siler, vice president of consumer affairs and public relations at Wilton Enterprises, said “We selected Current because of the agency’s food and home category experience, and their efforts will ensure we continue to play a leadership role in competitive bakeware, cake decorating, candy and education.” (Homepage)

AOR gets schooled in Michigan…

Michigan’s only statewide public relations firm, Lambert, Edwards & Associates (LE&A), today announced it has added one of the nation’s premiere university innovation clusters to its growing roster of clients.

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Spin the Agencies of Record

Ballantines PR has added AKA Beverly Hills, a luxury residential property, to its client roster. The firm will handle community relations, press outreach, and events.

Michigan-based Lambert, Edwards & Associates has added 10 statewide clients to its public affairs roster including HBO, More Michigan Jobs, and Common Cause Michigan. (Separately, the firm also says that it’s hiring in Detroit, Grand Rapids, and Lansing. Interested?)

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Roll Call: Best Buy’s new PR SVP, Atomic & Elasticity have new offices

Matthew Furman (left) has joined Best Buy as SVP of comms and public affairs, managing all PR, executive communications, community relations, and other areas. Furman joins from Mars Chocolate where he was on the management team and served as VP of corporate affairs.

Best Buy has hit hard times: CEO Brian Dunn recently resigned, the company reported a 26 percent drop in profits for the fiscal first quarter, and while revenue and adjusted earnings numbers topped expectations, same store numbers fell more than five percent. Interim CEO, G. “Mike” Mikan, has stepped in and will receive millions in pay.

“It’s time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners and customers understand that this company’s leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”

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Roll Call: MSLGroup, Edelman, Middleberg, and more

Since Roll Call didn’t go up in its usual Wednesday time slot, we have a special Thursday edition.

MSLGroup has pulled together its food, nutrition, and beverage capabilities into one group: MSLGROUP Americas Food & Beverage. The new group is led by Steve Bryant out of the Seattle office, which has undergone a name change from Publicis Consultants USA to MSL Seattle. Bryant is now MD of MSL Seattle. He’ll get help from Caryn Carmer the consumer practice leader in the New York office. PJPS, the company’s events and experiential marketing business, will remain the same. MSL Seattle clients include Sunkist Growers and Nestlé.

MSLGroup’s Andreoli MSL Brazil has also hired Valéria Café to serve as chief operations officer of the company’s Brazil offices. She has previously worked at companies including Whirlpool and Coca-Cola. Café will also lead efforts to expand the company’s Latin American footprint. MSLGroup currently has 14 affiliate and owned offices across Latin and Central America.

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LE&A Launches CLEAN

Lambert, Edwards & Associates has launched a new CLEAN specialty, which will focus on environmentally-friendly businesses and initiatives. The specialty draws from the firm’s five practice groups: automotive, consumer, financial comms, healthcare, and public affairs. Among the eco-clients LE&A works with are Cascade Engineering and Well Home.