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Posts Tagged ‘Lippe Taylor’

Culture: How Smaller Agencies Keep Up With the Joneses

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Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Spin the Agencies of Record

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  • Ogilvy‘s western division will handle PR duties for Energy Upgrade California, a self-described “energy management brand and marketing initiative” created by the state’s energy and utility commissions and the California Center for Sustainable Energy. Ogilvy began work on a rebranding project in February and will continue assisting the group in its noble attempts to help Californians better manage their own energy consumption–an effort that will occupy the minds behind all four area Ogilvy practices.

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Spin the Agencies of Record

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Diffusion PR will be AOR for HiringSolved, the social recruiting tool that allows employers to search applicants via social media profiles.

The move comes just days after Monster announced its acquisition of two competing startups; Diffusion will use national business media and other tools to spread the word about its new client’s data capabilities.

HiringSolved mines active profiles on the major social networks to “provide actionable intelligence to recruiters and hiring managers” while providing you with yet another reason to reinstate that personal rule about tweeting after midnight on weekends.

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Study: How Will (Female) Shoppers Behave This Holiday Season?

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It’s the question that’s dogged every marketer for the past twelve months.

The quarterly “Why She Buys” shopping index, created by female-centric firm Lippe Taylor and influencer marketing company SheSpeaks, reached some revealing if not entirely unexpected holiday season conclusions after surveying more than 3,000 American women. A few of the big numbers:

  • 43% of women are “very” or “somewhat” concerned about their financial situations, up 19% from the prior year
  • 48% of women say they will spend less during the holiday season than last year, which is a 30% increase from the prior year
  • Women are equally likely to shop on Black Friday (50%) and Small Biz Saturday (33%) when compared to last year, while only 16% say they will shop on Thanksgiving

So they’re going to be shopping on Black Friday, protests be damned—but they’re only in it for the sales.

This isn’t a huge shocker, but the fact that the numbers have increased this year is worth noting.

Now what about digital?

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Spin the Agencies of Record

“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski

Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).

The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities. Full league operations will begin in November 2014.

“Meat is a big deal in my life…I’m a normal American.” – Nick Offerman, aka Ron Swanson

Sonic, America’s biggest drive through chain, recently chose Cohn & Wolfe as its new PR AOR. In addition to supporting the brand’s social media promotional strategies, C&W will also help drive external messaging, work on “issues management” and contribute to cause marketing projects and individual franchise promo efforts.

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Spin the Agencies of Record

An AOR with a Continental Shift:

Hill+Knowlton Strategies, a global public relations and communications firm, has announced an elaborate expansion plan for Africa that will provide consultancy services to businesses across the continent.

“Our expansion plan in Africa will offer our clients unmatched experience, wisdom and creativity in the high-growth markets within the region,” said Jack Martin, global chairman and CEO.

The Pan-African strategy includes the immediate establishment of Hill+Knowlton Strategies offices in four African markets — Uganda, Tanzania, Rwanda and Ghana — and the near-term formation of offices in Nigeria and South Africa. H+K will draw upon its global PR expertise and African professionals to offer its clients a broad range of services such as corporate communications, marketing communications, internal communications, sports marketing and sponsorship, digital communications, issues and crisis consultancy, and public affairs.

“A hotel is a temporary aquarium for people. That’s why I travel with a fishing pole, and erectile dysfunction medicine.” ― Jarod Kintz

Redpoint Marketing PR, Inc. welcomes 2013 with the addition of several new clients to its tourism and hospitality roster.

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Check Out the Posh Offices of PR Agency Lippe Taylor

In this episode of “Cubes,” we tour the offices of Lippe Taylor, an award-winning PR agency that specializes in marketing to women.

Located just off Manhattan’s Union Square, Lippe Taylor HQ has a plush, homey vibe. The loft-like space contains a paper note chandelier, a sample closet brimming with beauty products, an in-house art department, and a “Privé” room for private phone calls (and private romances), plus many more cool features.

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PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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Spin the Agencies of Record

Adidas South Africa has chosen Ogilvy PR Cape Town for corporate communications and consumer PR work. The agency search began November 2011 and came down to three firms. The firm will focus on thought leadership, brand awareness, and other efforts on behalf of Sports Performance and Originals Adidas lines. [via]

LG Display, the LG Group unit that leads in the manufacture of LCDs, has chosen Burson-Marsteller as its global PR firm. The decision comes after a competitive review. Hill & Knowlton (now Hill + Knowlton Strategies) was the incumbent firm. According to The Holmes Report, the shift takes place one year after H&K was selected. The account was worth $300,000. B-M also works with LG Mobile.

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Top Tweets from TEDxWomen 2011

TED, the nonprofit behind the wildly popular and always insightful conferences hosted online and in person, has a special series dedicated specifically to women.

TEDxWomen took place on Thursday in New York and Los Angeles. This year’s event, divided into four areas, looked closely at how women come back from serious setbacks; the ties that bind women to their communities; women’s health during their later years; and how women and girls can make a difference in the world.

Click here for an overview from TED, and click through for the highlights and top tweets of the day from our guest writer, Lippe Taylor VP Sloane Berrent.

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