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Posts Tagged ‘Lisa Rosenberg’

Roll Call: Euro RSCG, APCO, Publicis Consultants, and More

Lisa Rosenberg

Marian Salzman, previously the president of Euro RSCG Worldwide PR, has been promoted to a new position, CEO of PR operations in North America. In this role, she will also manage the CSR work at the firm and build Euro RSCG Life in the U.K. Replacing Salzman is Lisa Rosenberg who was previously director of Porter Novelli’s global brand marketing practice and MD of the New York office. She’s also author of the Mommy Lens blog.

Stig Albinus has joined APCO Worldwide as head of the New York healthcare practice. He has a career spanning 30 years, previously spending 16 of them with Burson-Marsteller, holding a variety of executive positions including chair of the U.S. healthcare practice. He was also partner and director of integrated client solutions at Porter Novelli.

Melissa Musiker has also joined APCO as a VP in the Washington D.C. office. In this role, she will work with food and healthcare clients and in the food and consumer products practice. Musiker is the former director of the Grocery Manufacturers Association, an organization serving the consumer packaged goods industry, and a practicing dietician. She has also worked as an economist with the U.S. Department of Agriculture’s Economic Research Service.

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Seeds for Strategic Alliance Between Epiphany and Porter Novelli Planted at BlogHer

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Porter Novelli announced a strategic alliance with “influencer marketing and public relations agency” Epiphany today. The 15-person agency moved into PN’s New York offices on Halloween, and the two agencies are already pitching business together, PRNewser has learned.

“We met at the end of July at BlogHer,” Lisa Rosenberg, partner, managing director and head of Porter Novelli’s Brand Marketing Practice told PRNewser. “We actually met over some shared business with PepsiCo and decided we wanted to get to know each other better. We fell in love and said, ‘we have to do something together.’ What we bring to clients is complimentary,” she said.

What does Epiphany bring to the table? “Our biggest client is PepsiCo but about 60% of what we do is in the spirits industry,” said Coltrane Curtis, founding partner and creative director, Epiphany. He also said the agency would “bring our Diageo relationship here to Porter.”

Porter Novelli gives Epiphany scale as well a access to monitoring tools such as Radian6. Both said the new business pipeline has been heating up. “We are evaluating every lead. We have already started collaborating on work for a number of clients including Procter & Gamble, Timberland and PepsiCo,” said Rosenberg.

“There is brainstorming going on and then there is a lot of new business going on,” said Curtis. He said he really watched how the “x’s and o’s line up” and that with Porter Novelli, “they fit.” “They allow us to be us, allow us to be cool” he said.