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Posts Tagged ‘Lloyd P. Trufelman’

The CHR Group Acquires Trylon SMR

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This morning, New York-based marketing services holding company The CHR Group announced its acquisition of tech-focused PR shop Trylon SMR.

You may know Trylon — which has served such clients as Microsoft, Corbis, The Weather Channel and AT&T since its founding in 1990 — as one of the few agencies reminding us that New York City’s “Silicon Alley” also nurtures a vibrant tech scene lacking only the flash and self-importance of its West Coast counterpart. The agency now joins names like Raker Goldstein, Slingshot, ClarkHuot and Adler under the larger CHR umbrella.

The acquisition will allow Trylon to offer an expanded array of services to its clients: in the release, President Lloyd P. Trufelman lists “branding, digital, design, advertising, experiential marketing, research and other offerings as needed.”

In explaining the reasoning behind the move, CHR CSO Jonathan Zaback writes:

“Trylon SMR will serve as the foundation for a larger tech PR practice that we will be expanding via additional acquisitions.”

…because we can’t let California have all the fun.

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Air America and Trylon SMR Part Ways

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First on PRNewser: Progressive talk radio network Air America is bringing all PR in house, CEO Bennett Zier said in a phone interview with PRNewser today. The company had previously retained New York-based Trylon SMR as its agency of record.

Zier said Trylon was “very good and very effective for us” and that the company will, “continue to work with them on projects moving forward.” Asked about the impetus for the move, Zier said, “Air America is a company that has a lot of in-house expertise and we’re tapping into that.”

Trylon SMR President Lloyd P. Trufelman told PRNewser, “clients come and go and there is no animosity.” He said “everything was amicable,” and that the move came as “no surprise,” given that clients are still “tightening budgets.”