Posts Tagged ‘Lou Hoffman’
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a novel writing class taught by an accomplished author, to an intro course for Excel. Hurry – offer expires 12/24! Browse our upcoming courses.
The following is a guest post from Lou Hoffman, CEO of PR consultancy The Hoffman Agency. It was originally published on his blog, Ishmael’s Corner and is re-published here with his permission. In this post, Hoffman argues that Toyota’s letter to customers involving their massive recall falls flat.
And Woz’s issue isn’t even with the sticking gas pedal (the darn cruise control was malfunctioning).
I think it’s fair to say the timing for this celebrity endorsement isn’t ideal.
To ensure the “we-care” message reaches the masses, Toyota crafted a letter to customers that ran in major dailies and its Web site. After watching Bridgestone/Firestone take a public flogging years ago when management took the denial path, Toyota decided to address the issue head on.
So far so good.
But the who the hell is writing this stuff?
Lets break down the content starting with the opening line…