Last week, Google announced big changes in leadership. In today’s guest post, Lou Hoffman, CEO and president of The Hoffman Agency dissects the ways in which PR and storytelling shaped coverage of the news. Read on after the jump.
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The following is a guest post from Lou Hoffman, CEO of PR consultancy The Hoffman Agency. It was originally published on his blog, Ishmael’s Corner and is re-published here with his permission. In this post, Hoffman argues that Toyota’s letter to customers involving their massive recall falls flat.
You know the Toyota debacle has reached a new low when it snares Steve Wozniak.
And Woz’s issue isn’t even with the sticking gas pedal (the darn cruise control was malfunctioning).
I think it’s fair to say the timing for this celebrity endorsement isn’t ideal.
To ensure the “we-care” message reaches the masses, Toyota crafted a letter to customers that ran in major dailies and its Web site. After watching Bridgestone/Firestone take a public flogging years ago when management took the denial path, Toyota decided to address the issue head on.
So far so good.
But the who the hell is writing this stuff?
Lets break down the content starting with the opening line…
Patrick Coffee
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Elizabeth Mitchell
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