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Posts Tagged ‘Louis Vuitton’

Does a Stylish Men’s Mag Like ‘M’ Have an Audience?

When we try to come up with sure-fire ways to make a big impression in today’s scattershot media world, the very first thought that enters our minds always seems to be “Start an upscale men’s fashion magazine!”

OK, not really—but Condé Nast has decided to take that step by re-launching “M Magazine”, a venture run by former New York Observer editor Peter Kaplan. Its first issue hits newsstands today followed by a big question: will anyone read it?

It didn’t work the first time—the title appeared in 1983 and folded during the early 90’s due to poor ad revenue. Kaplan sees the new quarterly as less of a fashion rag and more of a Euro-style intellectual journal—for American men who make over $200,000 a year. It’s very traditional: As Kaplan puts it, “M” is a “magazine to state the love of print” that runs on the power of ads by luxury titans like Versace, Dunhill and Louis Vuitton.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Will Phelps Lose His Medals?

It’s tough being Michael Phelps. Despite the fame, the fortune and all that precious metal around your neck, you just can’t do the sorts of things that normal dudes in their mid-20’s do in this country every day: visit strip clubs, take bong hits at frat parties and star in weird, not-quite sexy ads for Louis Vuitton, famed French maker of very ugly, very expensive tote bags.

The alleged offense in this latest, mildest Phelps controversy concerns the act of making money before mommy Olympia says its OK. Olympics participants are legally forbidden from appearing in ads or other promotional events with any non-Olympic entities during a one-month period from July 18 to August 15. The punishment for related violations is somewhat severe: offending athletes may be required to relinquish their medals altogether. The games would almost definitely turn into an advertising orgy if this restriction weren’t in place, but how does it apply to Phelps?

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Reader Poll: Who Won the Olympics of Endorsements?

Uh......OKWe’re calling it: Corn Flakes spots are only the start for Gabby Douglas, Aly Reisman and the rest of the “Fierce Five.”

Now that the torch has been extinguished, the medals have been awarded and fans have received serenades from John Lennon, Freddie Mercury and—for some reason—George Michael, one big question remains: Which athletes really cleaned up at the 2012 Games? Beyond the obvious winners (Gabby Douglas, Ryan Lochte and all-time champ Michael Phelps), who will come out on top of the Olympics endorsements game?

First place is a lock: This week’s all-out media blitz by the gymnastics team will include appearances on The Tonight Show, The TODAY Show, Good Morning America, The Colbert Report…you get the idea. The always-prescient New York Post predicts “hundreds” of endorsement offers for Douglas alone.

But how fares the rest of the US squad? Read more

Romney Gets Booed, Louis Vuitton Gets Art

The following two video clips are completely unrelated except that they showed up on The Daily Beast’s video site one right after the other. Yay! Videos.

In the first, Mitt Romney is giving a speech to the NAACP where he vows to repeal Obamacare. And then he’s booed. It’s kind of painful to watch, except that Romney manages to turn his face into an expressionless mask that puts a block on the sympathy you may have started to feel. Here’s more info about that speech.


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Advice for Fashion Brands: Branch Out to Reel Them In

Digital experts speaking with WWD say that fashion brands need to take their efforts beyond those who already visit their websites regularly. Now, they should focus on getting their content placed elsewhere on the Web in order to attract new customers and drive traffic to their branded sites.

“The whole purpose of branded content is to engage the consumer where they live, which is on Facebook, blogs and more, and to put that content primarily on the branded Web site is speaking to the already converted,” said Quynh Mai, founder of Moving Image & Content, a digital agency that works with Yves Saint Laurent, Shiseido, and other brands.

Lots of brands are already taking that advice.

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