River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

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Millions of people are getting information by reading it on their tablet. And, with the continued proliferation of mobile devices and content, millions more will soon be joining them.

The publications that are adding tablets to their content platforms aren’t just taking the text and putting it on a new device. Rather, they’re adding new visuals, multimedia components, and other bells and whistles that enhance the storytelling and user experience.

In today’s guest post, Lyman PR‘s Carm Lyman dives into the PR possibilities for a tablet story and how practitioners can pitch stories that get their clients maximum impact from their placements.

Click through to read on.

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