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Posts Tagged ‘M Booth’

Roll Call: MSLGroup, M Booth, Hearst, and More

We start with sad news today: Michael Sullivan, MSLGroup‘s North American consumer practice leader, has died. He joined the firm in 2010 and was preparing for a move to London to work on a P&G project for the firm. MSLGroup’s Renee Wilson has kind words for Sullivan on the firm’s blog. And memorial service information is available here.

Katie Barr Cornish has joined M Booth as VP of the firm’s travel practice. Clients include U.S. Virgin Islands, Wyndham Rewards, and Alliance Global Assistance. She will also help with business development efforts for the practice. She was previously VP at Lou Hammond & Associates, working with clients including Mandarin Oriental Hotel Group and The Waldorf-Astoria.

Dana Lenetz has joined Hearst as associate director of PR for Cosmopolitan and Marie Claire. She was previously the PR manager for Swiss watch brand TAG Heuer.

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Foursquare Chooses M Booth for Consumer PR

Location-based social network Foursquare has chosen M Booth for consumer PR work. Reports say the firm was selected after a competitive pitch and the account value is in the six figures.

Details about the scope of the work aren’t immediately forthcoming — both Foursquare’s Erin Gleason and M Booth aren’t offering up comment — but it’s understood to include media relations, messaging, and consumer education. Foursquare cut ties with Kaplow back in October, one year after the firm was hired.

[via PRWeek, Holmes Report]

Spin the Agencies of Record

River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

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Three Tips to Increase Sharing on Facebook

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Revenue Up 19 Percent at Next Fifteen

Next Fifteen, home to Text 100, M Booth, OutCast Agency, and other PR firms, reported a 19 percent increase in revenue for the year ending July 31. Revenue totaled £86 million (about $135.7 million according to today’s conversion rate) versus £72.3 million in 2010.

Profits were also up 42 percent to £7.5 million (about $11.8 million). And organic revenue growth was 11 percent.

Among the business developments for the year was the investment in The BlueShirt Group and new clients including Disney consumer products, Zynga, and OpenTable. Also a few interesting facts: 30 percent of group revenue for the year came from the top 10 clients; North America and APAC account for 68 percent of revenue (the U.S. generated 52 percent of group revenue); and tech companies generated 69 percent of revenue.

For more detail about Next Fifteen’s earnings, click here.

Roll Call: M Booth, CooperKatz, McDougall Travers Collins, and More

Tanya Zuckerbrot

M Booth has hired its first director of nutrition for its Better4You practice. Tanya Zuckerbrot is an author, creator of the F-Factor diet, which focuses on adding proteins, fats, and carbs (yum… carbs) in order to lose weight, and has a line of high-fiber foods. She will lead the Better4You advisory board and counsel clients on trends, consumer insights, and legislation.

CooperKatz & Company has promoted Anne Green to president of the firm. She joined the company in 1996 shortly after it was founded and was previously president and COO. The firm also promoted Dorothy Sonnenburg to CFO. She joined in 2003 and was previously SVP of finance and operations.

Mike McDougall has partnered with Buffalo-based marketing firm Travers Collins to form McDougall Travers Collins, a consultancy focused on senior-level reputation and branding work in the U.S. and abroad. Back in February, McDougall confirmed with us that he would be leaving Bausch & Lomb to work with another firm on “strategic counsel with a multinational focus.” This new firm will be based in Rochester.

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Guest Post: Go Easy on the Swag and Other BlogHer Learnings

PepsiCo CEO Indra Nooyi speaking at BlogHer 11. Photo: Feature Photo Service

BlogHer took place in San Diego over the weekend, and while we couldn’t be there, more than 3,000 others could.

We often hear about the importance of women and mothers to brands, both for their purchasing power and as influencers. Add the blogging element, and you have a target group that’s important to huge companies like PepsiCo.

In today’s guest post, Alyssa Galella, an SAE at M Booth and a BlogHer veteran, talks about the evolution of the event and gives us some key takeaways from this year’s conference. Click through more more.

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M Booth Goes Back in Time for #AIMname

The M Booth FirstWord digital squad is taking a look back at the age of screen names, launching the #AIMname hashtag to get the reminiscing started.

The question is simple: What was your screen name? They’ve already gotten a few fun responses on their blogEsquire magazine’s executive director of strategic partnerships and events Scott Lehmann was HeyMerrr2004, which came from a college joke, and Zack Mack, editor of Netted was DrEvil097. And the Shorty Awards is questioning whether it should be a category in next year’s awards.

I actually never had an AIM account. But had I known it would be of cultural importance, I would’ve signed up.

Roll Call: Edelman Scoops Williams from the BBC, M Booth, and More

BBC’s director of communications, Ed Williams, will be leaving the news organization to join Edelman as CEO of the firm’s U.K. business. Williams will step down from his post in October; his first day with Edelman will be October 31. He will report to the EMEA CEO, Robert Phillips, and become part of the company’s EMEA leadership team. He joined the BBC in 2008 and has previously worked with Reuters and Brunswick.

Shira Zackai has joined M Booth as broadcast director. She’ll be handling media engagement across the agency’s accounts, reporting to the media director, Martha Cid. She has previously worked with Steinreich Communications, Hill & Knowlton, and with asset management firm Alliance Bernstein.

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