LinkedIn is conducting an agency search, seeking a New York-based firm for media outreach to consumer outlets, according to PRWeek. The social network has been working with M. Cader PR since January.

London’s Guild of Public Relations Practitioners has hired Moonlight Media for media outreach and services. Moonlight’s leadership are members of the Guild and the firm has worked on the organization’s social media outreach for about a year.

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A survey done jointly by Worldcom Public Relations Group and the Transworld Advertising Agency Network (TAAN) found both PR practitioners and advertising specialists think that PR is making better use of social media.

Both organizations are agency networks, and the two networks are unrelated. Worldcom agency members include Linhart Public Relations, M. Silver Associates, and Padilla Speer Beardsley. Members of TAAN include Bailey Gardiner, Krome Communications, and Pure. Twenty-five principals from each network responded to the survey. Elizabeth Sosnow, MD at BlissPR, also a Worldcom member, conducted the survey.

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