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Posts Tagged ‘Makovsky + Company’

Roll Call: Porter Novelli’s Stockman, Emanate, and GYMR

Word is that Gary Stockman is set to resign from his post as CEO of Porter Novelli. Chief strategy officer Michael Ramah will become acting CEO as of July 31.  The firm lost its long-time Gillette account during the latter part of 2011 and a number of execs have left the firm, including CMO Michael Goldberg who decamped for Deutsch after just a few months on the job. [via, via]

Emanate has hired three execs. Scott Cocchiere joins as director of creative relevance, working on campaigns across the firm’s roster. He was previously a director at Marketing Drive, working on the Dannon Yogurt client. Barrett Tripp and Joe DeSalazar get the less creative title of VP. Tripp, a producer whose work has shown at the Sundance Film Festival, will work with corporate video. And DeSalazar was previously a VP at Digitas working with the American Express OPEN client. He’ll be focused on digital at Emanate.

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Research: Financial Service Industry Says It Brought Bad Rep on Itself

Research conducted by Makovsky + Company and Echo Research finds that many comms pros at midsize and large financial services companies feel the industry is responsible for its bad reputation.

When asked “to what extent” they think financial service companies “invited negative perception because of their actions or inactions,” 96 percent said either “a great deal” or “somewhat.” More than half (53 percent) said social media had a neutral impact on their reputations while 43 percent said it had a positive impact. That same amount, 53 percent, felt that Occupy Wall Street had an impact on their business.

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Makovsky Launches Corporate Advisors Practice, Makes New Hire

Makovsky + Company has launched Makovsky Corporate Advisors and hired former Burson-Marsteller exec Andrew Goldberg to run it.

Makovsky Corporate Advisors will serve CEOs, chief comms officers, and other high-level executives who are managing reputation, governance, and other business issues.

According to CEO Ken Makovsky, the new practice is part of the “strategic planning initiative” the firm worked on last year. The practice will expand the range of companies the firm works with into consumer areas like automotive and food. It will also have access to IPREX network resources.

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Executive Moves at H+K, Makovsky

Happy holidays to Jody Venturoni and Lee Davies, who have both been named to executive positions.

Venturoni is joining the newly named Hill+Knowlton Strategies as EVP of the U.S. region beginning January 3. She’ll be based in Dallas and manage practice leaders across the country. She was previously president of the Southwest region for Weber Shandwick, led the crisis and internal comms practices for the region, and was the global client relationship leader for the American Airlines account.

Davies joins Makovsky + Company as group VP in the health practice. He’ll report to the health practice director and EVP Gil Bashe. Previously, Davies was director of global media relations at Merck, working in the cardiovascular, oncology, diabetes, and women’s health areas and director of global product comms for the oncology area. During his career, he has worked for other pharma companies (like Pfizer) and other firms (like Burson-Marsteller, where he was a founding member of the healthcare practice).

Roll Call: ‘Harper’s', Edelman, Porter Novelli, and More

Jason Chupick. Photo: Steve Bartel

A congratulations to one of our own: PRNewser contributor Jason Chupick has been named VP of PR for Harper’s Magazine. In this role, he’ll be heading up traditional consumer and trade PR and work closely with web editor Jeremy Keehn on community development and management. Chupick reports to John R. MacArthur, the magazine’s publisher and president. Great news!

Karen van Bergen has joined Porter Novelli as senior partner and MD of the New York office, effective January 1. She previously served as the leader of OneVoice, an Omnicom offering from Fleishman-Hillard and Ketchum. To assume this role, van Bergen will be relocating from Amsterdam. She is replacing assistant MD Joe Russo who has been filling the role on an interim basis.

Michael Bush has left MSLGroup for Edelman. He joined MSLGroup in February, serving as VP and comms director for the firm. Prior to that he was a reporter for Ad Age and PRWeek. At Edelman, he’s VP of media relations.

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Spin the Agencies of Record

Audi of America announced via press release that it has re-upped with PMK*BNC, the firm it has been working with for four years. The firm was awarded the account after a mandatory review. The work is handled on both coasts and includes the range of Audi products.

North American manufacturer Aspex Eyewear has chosen Makovsky + Company as AOR. The firm will work on raising awareness for a number of the company’s products including the Greg Norman and EasyTwist lines. The firm has previously worked with the company on other product launches. Makovsky announced recently that it has added nine new clients to its roster in Q3.

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Spin the Agencies of Record

HP executive chairman at home on a Mac. Oopsie! Photo: Reuters

Makovsky + Company is talking up its Q3, announcing that it added nine clients to its roster during the period. Among the new clients are Ipsen, an international pharmaceutical company, for corporate and product comms; Symphony Financial Partners, an alternative investment company focused on the Asia-Pacific region, for reputation management and other PR services; and Stroz Friedberg, a digital risk management, for awareness-building efforts.

Hewlett-Packard (HP) has made cutbacks in its agency roster, according to the Holmes Report. The publication reports that Bite Communications and Weber Shandwick are no longer working with the company. HP just forecast a miss in analyst expectations for this quarter and the full year. A spokesperson said they “consolidated” their agencies, Weber confirmed it no longer works with the company, Bite didn’t comment. Burson-Marsteller may now add corporate work to the tech services they’re already providing, Holmes continues. B-M wouldn’t comment either.

Pest control company Truly Nolen has chosen Cramer-Krasselt as AOR after a competitive search. Services will include branding, media buying, PR, and social media services.

PRWeek reports that Syracuse University has hired Paul Verbinnen, co-founder of Sard Verbinnen & Co. to help deal with recent allegations of sexual assault against a former ball boy.

Social Media Activity Could Aid Female Entrepreneurs

Wednesday night, Makovsky & Company and its client Women 2.0, a group dedicated to increasing the number of women in the tech startup space, hosted an panel discussion titled, “Do Women Dominate the Web?”

Going into it, we joked on Twitter that, certainly, women do. But actually, in terms of owning and launching tech businesses, that isn’t the case.

The women on the panel, which included Dina Kaplan, COO and co-founder of Blip.tv and Joy Marcus, partner with the VC company DFJ Gotham Ventures, told many tales of being the only woman in the room, and being treated differently because of it. At one point, Kaplan said she had to remind a guy, puzzled by a car commercial during women’s programming, “Women don’t just buy tampons. They also buy cars.”

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Roll Call: CNN, Allison & Partners, Carol’s Daughter, and More

Neel Khairzada has joined CNN as the publicist for correspondent Erin Burnett and her upcoming program. She spent the previous two years as a freelancer, most recently with The Dr. Oz Show, and has handled PR for SiriusXM Radio.

Allison & Partners has named Billee Howard creative development officer (CDO) and head of the firm’s newly formed Creativity Council. Howard joined the firm earlier this year as MD of its Brand Innovation Group. In this added role, she will lead the firm’s efforts in areas such as brand experience and the firm’s creative direction. The appointment is coupled with the launch of the firm’s Naked Culture blog. Allison & Partners has also named Tania Condon SVP of marketing. She’ll be working with the firm’s clients as well and work with agencies across MDC Partners on new business.

Beauty brand Carol’s Daughter has a new CMO, Olivia Scott-Perkins. She has previously worked at a string of advertising and media companies including Leo Burnett, Ogilvy Action, and Atlantic Records. She will be responsible for leading Carol’s Daughter through a brand repositioning that will move it into the luxury brand space. Social media, PR, marketing, and partnerships will be involved in that rebranding.

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Women 2.0 Selects Makovsky for Brand-Building Work

Women 2.0, a group with a mission to increase the number of women in the tech startup space, has chosen Makovsky + Company to help build the organization’s brand outside of Silicon Valley where it is best known.

Besides building awareness for Women 2.0, the firm will work to raise awareness of Founder Labs. Beginning Saturday, Founder Labs NYC will launch a five-week program to help entrepreneurs learn the skills they’ll need to make their new mobile tech startups a reality. The organization also provides opportunities for networking, which Makovsky EVP Matt Wolfrom says were in short supply for women when Women 2.0 was founded.

According to the National Center for Women & Information Technology, only 11 percent of corporate officer positions at Fortune 500 companies are held by women.

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