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Posts Tagged ‘Marco Rubio’

Marco Rubio’s Siete Sunday, Appears on Seven Talk Shows

Senator Marco Rubio’s (R-Fl) took the “full Ginsberg” to a whole new level yesterday, appearing on Meet the Press, Face the Nation, This Week, Fox News Sunday, and State of the Union as well as on top Spanish-language shows on Univision and Telemundo to bilingually tout the bipartisan Gang of Eight’s proposed immigration legislation, expected to be unveiled tomorrow.

The presumably well-hydrated junior Senator  received good marks for the blitz, which some see as a risky gambit given the Beltway’s distaste for anything truely bipartisan. We see it as a fete of messaging, logistics and negotiation to get the job done, though it is questionable how much of a difference it makes to do seven shows instead of one or two. That’s perception, yo and the there’s the GOP’s problem regarding latino voters in swing states to contend with. A recent survey found the bloc more likely to vote Republican if a bill goes through.

You can watch the highlights in 3 minutes courtesy of The Fix:


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Charity:Water Rules Social Media on ‘World Water Day’

In case you didn’t realize it, today is “World Water Day“, an event first created by the United Nations in 1993 to bring attention to the chronic lack of sanitary drinking water that affects one billion people in the developing world. charity: water, a New York nonprofit founded in 2006 to more directly address that very problem, has displayed its mastery of social media on several fronts today, and we’d like to review them briefly.

  • Public events: the organization created a “Waterwalk” event in Times Square and other locations around the world in order to highlight the fact that many poor individuals have to walk several miles a day carrying heavy “jerry cans” to secure water that might not even be safe to drink. The org set these cans on the sidewalk to encourage the public to “walk in their shoes”, then posted photos of related events from Paris to midtown Manhattan on its Instagram page.
  • The “Pledge Your Birthday” project: Here charity: water created a nice viral promo campaign by encouraging fans to promise that, when their next birthday comes around, they will create their own social “fundraising page” with the charity’s help and encourage all their friends to make donations. Tens of thousands of people have already done it, and the average user raises several hundred dollars for the cause. That’s a nice chunk of change.

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Marco Rubio, Poland Spring and the Importance of Interview Prep

No matter who’s in the Oval Office, State of the Union speeches always amount to a mishmash of bland platitudes and vague proposals for legislation that will never come to pass.

But they do address very serious matters, so we’re a little disappointed to report that the most buzzed-about moment of last night’s State of the Union events among pundits and legitimate journalists alike was the awkward water grab/sip in the middle of Sen. Marco Rubio‘s SOTU response speech. Still, this meme gives us a great excuse to bring up the importance of prepping clients for interviews and other live, unedited media appearances where they can’t ask for a re-take.

Of course your research must be thorough and the client’s speech must be flawless. He or she must be prepared to respond to any potential question, no matter how tough it might be (even if the response is a confident “no comment”). Finally, your client must be comfortable! A great, camera-friendly outfit won’t mean much if he or she is visibly nervous or jittery–or if a trusty water bottle is not comfortably within reach.

Seriously, who put the bottle so far away from the senator? Details matter! Now how did everyone deal with this little hiccup?

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Ogilvy’s MediaXchange Mixer Was a Blast

This week the people of Ogilvy PR’s Media Influence group did a bit of what they do best: hosting an informal get-together for representatives from some of New York media’s biggest brands and inviting your humble editor along for the ride!

The third quarterly MediaXchange event took place at the East Side’s Club A Steakhouse, a restaurant known for its prosciutto-wrapped asparagus, its low-light atmospherics, and the strategically placed mirrors that make its upstairs lounge area look even more spacious than it actually is.

The event included representatives from The New York Times, The Wall Street Journal, Time, Fox News, Fast Company and more, and its main concerns were networking and discussing the shifting influence of “traditional” media on the national conversation.

Jennifer Risi, EVP of Ogilvy Media Influence and director of content creation, explained the purpose of the series: “Despite the emergence of social media, events such as the MediaXchange series are proving to be an invaluable forum for promoting the stories of our clients and establishing lasting connections with key influencers.  The informal setting fosters an ‘old school’ environment where we are able to promote, share and collaborate with some of the leading reporters and conference organizers in the industry today.”

There was indeed quite a bit of healthy fraternizing going on: Read more

Invisible Obama Tweets for Your Entertainment

Today in PR Moves That Had to Happen: In the moments following Clint Eastwood’s bizarre, incoherent (there’s really no other way to describe it) speech introducing nominee Mitt Romney at the Republican National Convention last night, someone set up a Twitter account under the handle @InvisibleObama, and if it wasn’t someone within the Obama re-election campaign then it certainly should have been. It seems that the account, which was disabled for some time, is now back up and running.

We’ve always loved Clint Eastwood for his gruff directorial style and the blank-faced stares that made the spaghetti Westerns so great (even though we thought “Gran Torino” was extremely weak), but his bizarre conversation with an empty chair representing the President overshadowed the speeches of both Romney and Florida Senator Marco Rubio on the way to becoming a predictable meme (we give “Eastwooding” about two weeks tops). More importantly, he opened the door for someone like the mildly amusing tweeter listed above to poke fun at the self-serious convention.

In summary: All publicity is not good publicity. Will this weird incident affect the election in any real way? No. But we’re fairly sure that Mr. Romney’s campaign has spent the day wondering whether Eastwood was the best speaker for the moment–and the answer should be fairly obvious.

The challenge for Romney’s communications team? Top this move at the Democratic National Convention next month. We’ll be waiting.

Smooth PR Move: Romney Campaigns with Convicted Drug Trafficker

Most know former governor and perpetual candidate Mitt Romney as a squeaky-clean, upright citizen: Family man, church elder and decorated veteran of the public and private sectors, Romney has never had a sip of alcohol in his life—and he certainly wouldn’t know anything about the shady business that has made Miami one of the nation’s top entry points for illegal drugs like, say, cocaine.

Despite all this, the Romney campaign made a bit of a PR miscalculation yesterday by holding an event at a juice shop owned by a convicted drug trafficker.

We certainly understand why local businessman and Romney supporter Reinaldo Bermudez would not be a big fan of government regulations: He received a three-year federal prison sentence in 1999 for his admitted role in a 12-man smuggling ring caught attempting to sneak a ton of cocaine into three south Florida ports. Romney’s people apparently thought this was all good: Bermudez told the Miami New Times blog that the campaign and the Secret Service “absolutely knew about my record.” He even took a moment to wax philosophical, noting that “…there are a lot people with money who have had problems with the law,” but “Everybody deserves a second chance.”

Can’t disagree there, but we have to wonder whether Romney’s team truly thought local and national media outlets would ignore this tawdry detail. Read more

Did the Romney Campaign Just Reveal Its VP Pick?

Will it be this silver fox? In politics — even more than most industries — PR reps strive to maintain control over the media narrative and save the most sensitive stories for release at the best possible times. On that note, the biggest news from Mitt Romney’s campaign in the coming weeks will be its official announcement of the former governor’s running mate.

Third parties and a certain former VP have advised the Romney camp to avoid the media explosion prompted by Sarah Palin’s appearance on the national stage four years ago, and the team has followed suit, aiming to divert the attention of the press by dropping big, unlikely names into the pool and encouraging friendly media outlets to run with the fake stories as they “break.”

NBC’s First Read reports that three candidates remain in the running, yet NPR and TechPresident believe that Romney’s PR camp may have revealed their hand by way of editorial activity on Wikipedia. Given the fact that traffic on any candidate’s page will shoot up in the wake of such an announcement, we find their theory credible: Last-minute edits are needed to make the potential Veep look as good as possible. So which of the frequently-named VP candidates’ pages have seen the most changes of late?

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