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Posts Tagged ‘Mars’

Gamification 101: Rock, Paper, Skittles

Last week we posted on how brands can use games, rather than internal polls, to help improve the product development processes and create better marketing/PR campaigns with the public’s input. Today we bring you a much more “traditional” example of branded gaming or “gamification”: the “Rock, Paper, Skittles” project from Mars partner Catapult RPM.

In order to promote the popular candy line’s new “Originals” bags–which come complete with a “green apple” flavor to replace the classic “lime” variety–the company created a social/digital version of the simple “rock, paper, scissors” distraction enjoyed by children and drunk co-eds around the world.

Skittles, which describes its digital properties as “An endless color stream of bite-sized content”, organized the game and related contest as follows: Fans visit the URL and enter their favorite color into a round of “rock, paper, Skittles” by either taking a photo via webcam or manually choosing the color they want. Each participant will then face off against another random player armed with his or her own piece of candy.

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Edelman Reboots Its Russian Operations

Edelman PR LogoWe’re fascinated by the very concept of public relations in a formerly closed society like the one now run by Russia’s Vladimir Putin. But the practice certainly does exist, and this weekend Edelman PR announced plans to continue the scheduled reboot of its Russian operations after facing some challenges that led the firm to liquidate its Russian acquisition Imageland.

In 2012 Edelman “ran into some problems” due to pushback from Russia’s Solidarity trade union, which encouraged laid off Imageland employees to form their own union and take legal action against the firm. That spat appears to have resolved itself; in an interview with The Holmes Report, Edelman Russia general manager Kerry Irwin confirms that the office’s staff will include several former Imageland executives who stuck around through a wave of departures.

Edelman represents brands like HP, Wrigley and Mars in Russia. The firm apparently does not plan to work directly with Putin’s government like Ketchum sometimes does, but the Kremlin could certainly use the help: Edelman’s own 2013 “Trust Barometer” study found that Russian citizens unsurprisingly report some of the world’s lowest rates of trust in their own government and media outlets. We’d suggest more Boyz II Men concerts as a good way to start winning the public back, because if there’s one thing pretty much everyone around the world can agree on, it’s the healing power of 90′s R&B.

M&M’s Teases Fans, Won’t Air Commercial Before Super Bowl

Someone call Page Six: There will be a new M&M’s commercial during Super Bowl XLVII that will serve as the society debut of the brand’s new tagline, “Better with M”. Hmm…intriguing. So, what else do we know about the commercial?

Nothing, really–and that’s the beauty behind the “anticipation bubble” concept referenced by marketer Roy Benin in this Ad Age article. The big tease is a marketing strategy that your stoic nun-schooled grandmother would appreciate.

See, the public is addicted to instant gratification. We want breaking information yesterday, and we devour everything from politics to porn like a downstream alligator on an upstream antelope. Everything in our lives is there for the taking, and when can’t get what we want it, we want it even more.

(We don’t really like to pay for things either.)

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Billionaire Invites You to Live on Mars for $500K

Total Recall Are you rich, bored and worried about the future? A new and exciting life on Mars could be yours for the low one-time fee of half a million dollars!

South African entrepreneur Elon Musk is many things: eccentric character, co-founder of PayPal and Telsa Motors, billionaire many times over. He’s also very, very concerned about the future of the human race, and he wants to let you know about his unconventional solution to our approaching overpopulation/natural resources crisis: move to Mars and join a settlement free from the nefarious influence of God and government!

That’s right—in one of the year’s most bizarre PR stunts, Musk recently announced his super-cool plans to build a permanent colony of approximately 80,000 obscenely wealthy individuals on the Red Planet through another one of his companies, a venture called SpaceX that he created to “revolutionize space transportation, with the ultimate goal of enabling people to live on other planets.”

What, you don’t think he’s serious?

While Musk does “in fact know that this sounds crazy”, he told Bloomberg “I want to die on Mars”. Certainly doesn’t seem like he’s kidding.

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