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Posts Tagged ‘Martha Stewart’

Bloggers Slam Martha Stewart’s Food Porn Cred

Remember when Martha Stewart was like “bloggers are not ‘experts,’ but I hope they write about me anyway” and we were like “that is a very dumb thing to say?”

Last night Los Angeles Times blogger Jenn Harris got her revenge by mocking Stewart’s attempts to create food porn. Her headline?

Martha Stewart takes the worst food photos, ever

“Martha Stewart, the domestic goddess who can supposedly cook, decorate and get herself into and out of pleasant jail, can’t seem to operate her camera phone and take a decent food photograph to save her life.”

It was as bloggy as a blog can be—she even presented the offending photos in gallery form! But her points are valid. This salad, for example, looks like it just can’t deal anymore.

Screen Shot 2013-11-19 at 5.31.47 PM

Stewart later defended the same meal, writing:

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Martha Stewart to Bloggers: You’re No Expert but Write About Me Anyway?

martha-stewart-show-1Martha Stewart: The Diabolical Diva of Design. The Cantankerous Sow of Couture. The Harpy of Haute Catering. And no stranger to a cushy prison cell either.

The woman is a bonafide expert on brand and media. She started off as a spokesmodel but the economy, you know? However, her mother taught her how to cook and sew, dad shared his gardening foibles and grandmother passed along her knowledge of canning and preserving.

And thus, a legend in her own mind was born. Now that Martha Stewart is a somebody, she gets interviewed from time to time (when she’s not starring in her own magazines or six corporate blogs). Take this one for instance from Bloomberg TV.

The hypocrisy begins at 1:40 after the jump

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Martha Stewart vs. Apple PR, Round One

Everyone’s favorite domestic goddess first learned to use a microwave while in prison—and she still hasn’t mastered certain fruit-themed tech toys.

Martha Stewart almost beat Kanye West for most ridiculous Twitter outburst last night. It seems she dropped her iPad on Wednesday and spent much of Thursday evening sitting, tweeting and (presumably) sipping her signature wine as she waited for the company to respond.

It got a little weird:

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Nominate Your Clients for the Webby Awards by Friday

The Webby AwardsHave you heard of the Webby Awards? No? Well then: established way back in 1995 when we still used a dial-up modem to access our Prodigy account, the awards were created by the International Academy of Digital Arts and Sciences to honor creative individuals doing great work in the digital field: websites, online ads, videos and all other kinds of content. This year’s deadline for nominations is Friday.

Academy members include Harvey Weinstein, David Bowie and Martha Stewart, and past winners have been as diverse as Björk, YouTube, Stephen Colbert and, for some reason, Jimmy Fallon. Oh and yes, the Webbies were once known as “The Oscars of the Internet.”

This year for the first time, the awards include a suite of social categories to celebrate “the diversity of content, brands and people that use social media as a fundamental component of their identity and communication.”

Sound familiar? If you have a client (or firm) that created a particularly excellent content, marketing, or other social media project this year, it will only take a moment to nominate them. We have a feeling they would appreciate it. But make sure you do it by the deadline this Friday!

Martha Stewart, Hipster Queen?

Martha Stewart and Jim CramerIf we were drawing up a profile of the world’s most passionate Martha Stewart fan, we probably wouldn’t include details like tattoos, punk rock and artisanal pickling.

Yet the reigning queen of domesticity seems to have acquired a few admirers on the underside of the pop culture spectrum—the number of under-34’s visiting her main website jumped 40% each month this year. A fascinating profile in this weekend’s The New York Times finds a slew of young(er) creative types living the post-collegiate dream in the East Village, all inspired by Stewart’s “emphasis on craftsmanship and perfectionism.”

Martha Stewart Living editor in chief Pilar Guzman is all over this newly discovered lifestyle trend, proclaiming his readership to be “the intersection between Colonial Williamsburg and Williamsburg, Brooklyn”. And our home borough does indeed appear to have birthed a few Stewart-themed “meet-up groups” for knitters, cooks and DIY interior decorators.

(Just to clarify: the fact that we live there doesn’t make us one of those people.)

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Happy 100th Birthday, Julia Child

In case you hadn’t heard, Julia Child–longtime chef, TV fixture and inspiration to every single domestic media goddess who followed in her footsteps (including Martha Stewart and, yes, even Rachael Ray) would have turned 100 this week.

Most of us were too young to watch her in her prime, but she remained active until the ripe young age of 90, and today she stands as a perfect example of one woman who transformed her passion into an enduring brand–Mastering the Art of French Cooking remains a bestseller today, and we don’t think Meryl Streep can take all the credit. Everyone—including the White House’s executive pastry chef—seems to have taken a moment this week to weigh in on the woman who changed not just French cuisine but the art of cooking in general.

Grub Street collects some of the better remembrances here, and this auto-tuned PBS “remix” must be seen to be believed (we can’t quite decide if this is a good thing). As the woman herself said, “Everything in moderation…including moderation.”

Does Alexis Stewart Need Some Major Media Training?

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Alexis Stewart, daughter of the one and only Martha Stewart, and her former co-host and friend Jennifer Koppelman Hutt made an appearance this morning on the Today show to promote their new book Whateverland: Learning to Live Here. Today interviewer Savannah Guthrie focused on a number of quotes from the book where Stewart comments on the rigors of growing up with a mama like Martha. For instance, there were no prepared foods in the house so little Alexis had to “forage” for herself. Guthrie points out that the book has made headlines for various revelations. Sounds like what you’d expect, right?

The interview got some attention here in the Mediabistro’s office for the way Alexis conducted it. “Icy” and “cold” were a couple of the adjectives used here. (A couple of other outlets have also written about it.)

From what we can tell, Stewart is just a prickly personality and was extra crabby (and defensive) for being questioned about some of what she wrote. And bonus: both ladies say they’re no longer friends, so they get to sit next to each other on the Today show couch looking six kinds of uncomfortable. Happy Monday!

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Martha Stewart Webtoons Aim to Endear Next Gen DIYers

Martha Stewart Living Omnimedia may never recover its pre-scandal market value, but the popularity of its domestic-diva founder only continues to strengthen. And now she’s got her eye on the next generation of homemakers.

On Friday, AOL Kids launched the debut of Martha and Friends, a Web series starring an animated Martha Stewart imagined as her 10-year-old self: a blonde-haired, “problem-solving, craft-loving generous spirit” who — along with best friends Lily, Kevin, and Hannah, and dogs Francesca and Sharkey — show kids how much fun DIY projects can be.

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Twitter’s Fifth Birthday Video: Celebs, Politicians, Business Leaders, and Planet Earth

Twitter is five years old. Time flies! Here’s a clip to celebrate. And to learn. According to Snoop Dogg, his friend Martha Stewart keeps it “stuttered and buttered.” Well, you have to in her line of business.

The clip is also available here, along with links to the Twitter accounts of all the featured notables. TechCrunch notes that Twitter is now valued at around $4 billion, while others put the figure at closer to $10 billion.