While rummaging through his home office recently, Ray Ozzie found an original copy of the Windows 1.0 press kit. The monster 32-page package was handed to him by its preparer 25 years ago, a Waggener Group account manager named Pam Edstrom.
Fast forward to today, and Ozzie is chief software architect at Microsoft after the acquisition of his Groove Networks company in 2005, and Edstrom is President of Waggener Edstrom and head of the Microsoft account which was and is inextricably linked with the success of the now 750-person firm. Her co-founder Melissa Waggener is CEO. WagEd (or WE as they started calling the firm) is a mere two years older than the operating system. Windows 1 turns 25 next month.
The internal contact on the kit is Marty Taucher, who spent fifteen years in PR at MSFT before becoming an angel investor. Now he calls himself a “winemaking intern” at DeLille Winery down the road from the software behemoth, as well as managing partner at “winery startup,” (first release 2012).
The Windows tide certainly lifted many, many boats. A scan of the full kit is available on Ozzie’s Docs.com page.