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Editor’s note: Nancy Lazarus is a consultant and new contributor to PRNewser. Her professional background is in research and writing. Most recently she worked at Nielsen Business Media on their media, entertainment, travel and design brands, including the company’s magazines, websites, events and trade shows.

Before that she worked at Ketchum on various accounts from major consumer products companies to internet start-ups. Given her affinity for travel, her first posts for PRNewser are from The New York Times Travel Show, which took place this past weekend.

Now that the Winter Olympics is over, the next major sports event to capture the world spotlight is World Cup soccer, to be hosted by South Africa from mid June to mid July. Judging by the standing room only audience at its presentation this past weekend at The New York Times Travel Show, and the crowd at its exhibit booth, it appears that excitement is already mounting.

With the theme ‘Ke Nako,’ translated as “Now is the Time,” South African Tourism has embraced that call to action by offering various PR programs and partnerships in the U.S.

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