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Posts Tagged ‘Matthew Bishop’

The Economist Adds Bylines (To Blogs)


The Economist, famous in part because its stories have no bylines — and therefore don’t identify the author — has added bylines to the magazine’s blogs, FishbowlNY reports.

In an editor’s note, the publication justified the move, and said blogs are, “a place for individual writers to offer brief thoughts, trial balloons, scratchings on the back of an envelope and the like, and showcases some of the diversity of thought we have on the staff. The magazine, by contrast, is what happens when we put all of our heads together, and so should be considered as carrying the full editorial weight of The Economist.” Bylines will not be added to the magazine.

Overall, this move could help PR professionals, who have long been eager to track the works of The Economist‘s editorial staff.

In an interview with PRNewser this past August, The Economist NY Bureau Chief Matthew Bishop said of the “no-bylines” policy, “As an individual journalist, I would prefer to have my own name on my work. But what that does is insulate the journalist from rigorous debate and accountability that is in The Economist. Any article I propose I have to be ready to argue it through with my editor and also my colleagues. Because we don’t have our name on the article, we all stand and fall by all of the content.”

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Interview: Matthew Bishop, New York Bureau Chief, The Economist

Matthew Bishop.jpg

Matthew Bishop, American Business Editor and New York Bureau Chief for The Economist, says the financial industry should have seen last fall’s meltdown coming from a mile away. And The Economist tried to warn them. In the end, says Bishop, “they proved to be wrong, and I don’t know if you call that a communications failure at that point, or a business problem.”

While the banks have failed, The Economist hasn’t. Its circulation has doubled in seven years, and advertising pages continue to hold steady. In this interview, Bishop speaks about various implications of the recession, why The Economist sticks with its “no bylines” policy, and of course, how PR pros can best work with the publication.

What do you think are some reasons as to why The Economist has remained so successful in the face of such turbulent times in the magazine industry?

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