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Posts Tagged ‘Maurice Levy’

Levy and Sorrell On Their Companies and the Industry

CEOs Maurice Lévy (Publicis Groupe) and Sir Martin Sorrell (WPP) recently spoke with reporters about the state of their businesses and the industry.

Lévy, talking with EuroBusiness Media, had a good outlook for economies around the world. This following a good showing for Publicis in Q3.

“Europe is slowing down a little bit, the US is strengthening a little bit, and fast-growing markets,” like Brazil, are growing by leaps and bounds, he said. He adds that he’s heard predictions for growth in Brazil by as much as 20 percent. But he would be happy with 15 percent. Levy’s video is quite long – about 20 minutes – but it’s broken into segments.

Sorrell, talking with Bloomberg, touted the strength of WPP right now, saying that “Q3 on its own, is back to where we were in 2008,” However, he says, the number of people at the firm is less, as is the case at other firms.

“We’re doing the same volumes in Q3 as Q3 2008 with fewer people,” he said.

Publicis Reports 9.2 Percent Organic Growth for Q3

Publicis Groupe made its third quarter earnings announcement today, reporting 9.2 percent organic growth. Revenue for the quarter totaled €1.32 billion (about $1.84 billion, using today’s currency conversion rates), a year-over-year increase of 26.1 percent.

For the first nine months of the year, the company reported 6.6 percent organic growth and $4.8 billion in net new business. Revenue totaled about €3.86 billion (about $5.38 billion) for the year so far.

Forty-eight percent of revenue generated was attributed to the Specialized Agencies and Marketing Services division (SAMS), which includes both the company’s digital arm and PR firms, such as MS&LGroup.

Like Ketchum’s Ray Kotcher, Publicis CEO Maurice Levy attributed some of the company’s  positive results to the BRIC markets, where revenue increased 15.6 percent. “In addition to reshaping our strategy to accelerate growth in China, we have made acquisitions in this country (G4), in India (20:20) and in Brazil (AG2 and Talent Group),” he said in a statement.

He also highlighted growth in North America, which totaled 12 percent, and the company’s focus on digital, which now accounts for 44.4 percent of revenue in that region. The earnings announcement is available here.

Publicis’ Levy Optimistic for Q3

PublicisGroupe.png Speaking to Reuters today, Publicis CEO Maurice Levy expressed optimism for Publicis‘ organic growth numbers this quarter, saying the firm will do better than the 3.5 percent growth forecast after Q2 results were announced.

It’s the second time the CEO has raised the company’s targets, demonstrating that the company’s focus on emerging markets and digital advertising is paying off, Reuters reports. Publicis shares have risen 19.5 percent this year.

Publicis Q2: Growth Continues


Publicis Groupe, owner of global PR network MS&L Group, reported second quarter organic growth of slightly more than 7 percent today.

The company also said that 47% of first half of 2010 revenue came from its specialized agencies and marketing services division, of which MS&L Group is a part.

“Without lapsing into the euphoria that these halfyear results for our Groupe might warrant, I remain firmly convinced that Publicis Groupe will succeed in outperforming the market in terms of both growth and margin,” said Publicis CEO Maurice Levy in a statement.

In a press release, MS&L Group highlighted key client wins including What’s on (India), World Gold Council (China), Central agency for national insurance (France) and National Defense Ministry (France). No key wins were listed for the United States. Overall, Publicis said it added $2.1 billion in net new business during the first half of 2010.

RELATED: Publicis Q1: Revenue Up, Growth Returns

Publicis CEO: ‘There is Nothing Big Left to Buy’


Publicis Groupe CEO Maurice Levy has made some large acquisitions in recent years, including last April’s $530 million purchase of digital agency Razorfish.

Of course, the holding company is certainly looking to achieve growth, but it may not come in the form of more acquisitions.

“There is nothing big left to buy,” Levy told The Wall Street Journal in a story published today.

While the large holding companies traditionally don’t reveal revenue numbers for specific agencies, Publicis Groupe is widely regarded as having the smallest PR division, in terms of revenue.

RELATED: Publicis Chief Maurice Levy to Step Down in 2011

No 2009 Bonuses For Publicis Groupe Execs


Some executives on Public Groupe’s management board are forgoing their 2009 bonuses, the company said this week.

“The latter have made substantial efforts throughout the year 2009 to help our clients surmount the economic crisis, and have done so in spite of the fact that the Groupe had instituted a hiring and salary freeze,” the company said in a statement.

Publicis Groupe CEO Maurice Levy [pictured] would have received a $3.7 million bonus. The holding company combined its PR offerings under the MS&L Worldwide banner in November 2009.

RELATED: Publicis Q4: Revenue Down 5.4%

Publicis Q4: Revenue Down 5.4%


Public Groupe reported Q4 earnings as part of its 2009 annual results report, issued today. Organic revenue – which does not include acquisitions like Razorfish – declined 5.4% for the quarter. This is compared to a 7.4% revenue decline in Q3 2009.

“The upheaval in our industry was generated not only by macroeconomic factors; it was also the product of changing dynamics in the communications business. This included the rapid development of digital technologies, the explosion of social networks and other forms of communication, accentuating the shift in the media landscape and accelerating the pace of changes in consumer behavior,” said Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe in a statement.

The holding company’s PR division, MS&L Group, cited major account wins including Volkswagen, Carrefour, the Ministry of Economy, Industry and Employment (France) and Diageo. Publicis consolidated its PR agency holdings under the MS&L Group umbrella in November 2009.

Publicis Combines Worldwide PR Under MS&L Banner


Publicis has been hinting at making moves in the PR sector for some time, and late yesterday, they did. The agency’s PR holdings – including MS&L Worldwide, Publicis Consultants Worldwide, PublicisLive, Publicis Meetings, Emotion, Freud, and Kekst & Co – will be combined under MS&L and given the name MS&L Group.

The “global entity” will be run by Olivier Fleurot, previously chief executive of the PR and events division at Publicis and now CEO of MS&L Group. Olivier reports directly to Maurice Levy, Chairman and CEO of Publicis Groupe. The new group employs more than 2,500 people in 50 countries.

The re-organization is taking place to better compete with other global agencies, wrote Advertising Age‘s Michael Bush. “Over the past few years in the U.S. market, MS&L, the flagship PR shop under the Publicis umbrella, has been viewed less and less as a serious threat in new-business pitches, especially on global accounts, by many of its larger competitors,” he said.

Bush specifically mentioned Weber Shandwick and Edelman as two main MS&L Group competitors. He also said that Levy once tried to buy this scale, in the form of acquiring Edelman, but the deal never went through. “…depending on who you speak to — [Levy] either had ‘serious conversations’ or made a ‘serious overture’ to Richard Edelman for his agency,” wrote Bush.

[Image: Olivier Fleurot, CEO of MS&L Group]

Publicis Q3: Revenue Down 7.4%, Digital Comm. Offsets Decline in Other Areas

Publicis Q3 2009 Earnings Release

Publicis Groupe SA (PUB.FR) reported an organic revenue decline of 7.4% compared to Q3 2008, as part of the company’s Q3 2009 earnings released today.

“I think the fourth quarter will be better than the third, both for Publicis and the market…The recovery will be slow, but all the signs we have are going in the right direction,” Chief Executive Maurice Levy said on a conference call.

For North America, the company stated, “The positive trend in healthcare and digital communications partially offset the decline in all other areas. A decrease of organic growth of 5.3% for North America represents a strong performance.” Publicis Q3 account wins include ABInbev-Becks, Bristol Myers Squibb, Cadbury, Fiat and Wendy’s.

Olivier Fleurot, chief executive of the PR and events units of Publicis said in late August that the global agency plans to double its PR revenues through acquisitions within the next three years. Levy did not mention any specific acquisition targets on today’s call.

Publicis PR holdings include Manning, Selvage & Lee, Publicis Consultants and Freud Communications. Some have suggested that the company has the weakest PR offerings among the major holding agencies and may be considering merging agencies. The largest of the holding agencies, WPP, reports earnings on Friday.

RELATED: Omnicom Q3 Earnings: PR Revenue Down 15%

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