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Posts Tagged ‘Maurie Perl’

The New Yorker PR Director Leaves for Facebook

AlexaCOn Friday Capital New York reported that Alexa Cassanos, a communications veteran who has spent nearly seven years at The New Yorker and currently serves as the publication’s senior director of PR, will leave next month for a spot on the Facebook roster.

Cassanos has an extensive history in PR at some of the biggest names in New York City’s print publishing world.

After nearly a decade at Random House, she held top positions at both Conde Nast and Bon Appetit before joining The New Yorker in 2007.

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Anna Wintour Is Condé Nast’s First ‘Artistic Director’

Over the past few months we’ve published a couple of posts indicating that publishing giant Condé Nast is adopting a new approach to PR and communications. Today we bring you more evidence of that fact via our sister site FishbowlNY: after parting ways with publicist Maurie Perl and shaking up its internal communications team, Condé Nast just named longtime Vogue editor Anna Wintour as its new “artistic director”–a role created just for her. Company CEO Charles Townsend explains:

The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.

So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.

More Changes for Condé Nast’s Communications Team

Conde Nast logoThis week brings more evidence that publishing giant Condé Nast is remaking its PR/communications team for the new year. Last month we reported on the departure of Maurie Perl: industry leading light, Barbara Walters confidant and veteran of such titles as Vanity Fair and The New Yorker.

Now we’ve learned of another big-name departure–and the arrival of some new blood.

Shannon Eis, who led internal and executive communications at Condé , left last week for a new role as senior vice president of corporate communications at top PR firm MMW. Eis previously worked as senior vice president at Kaplow Communications (and yes, she will continue making regular appearances on The Late Show With David Letterman as a parenting expert).

This week brings news that Patricia Röckenwagner has been named Condé Nast’s senior vice president of communications. Industry vet Röckenwagner previously served as senior VP of marketing and communications for McGraw-Hill Companies and corporate comms director at Paramount Pictures.

It would appear that Condé Nast is reshaping its communications team as part of a larger strategic shift. Expect more announcements to foll0w.

Big-Name Publicist Maurie Perl Leaving Condé Nast

Conde Naste vet Maurie PerlIn Industry Insider News, one of the New York media world’s biggest PR names has announced a major career change. Maurie Perl has a long history performing public relations work for some of the publishing industry’s best-regarded titles including Vanity Fair and The New Yorker.

Women’s Wear Daily goes so far as to call her “Condé Nast’s most powerful gatekeeper”; she spent more than two decades at the company performing PR duties for such names as David Remnick and Tina Brown and mentoring much of the industry’s younger talent. Before joining Condé Nast she worked at ABC News alongside Barbara Walters and others.

Brown says “She’s more than a publicist. She’s a consiglieri. No one can see all the angles like her”. Tough to find greater words of praise for anyone in the business.

Earlier this week an internal email revealed that Perl would be leaving as a result of Condé Nast’s decision to hire the Rubenstein agency for all media relations concerns. This move comes about because the company looks to further establish itself in “the scripted TV and feature films arenas”. Robert Green, executive producer of Huffington Post Live, will be the company’s new senior vice president.

No word on next steps for Perl, who has “no intention of retiring.”

Conde Nast’s PR Team Has A New Direct Report

WWD reports that Condé Nast’s department will now be reporting to the editors and publishers at different titles rather than Maurie Perl, SVP of corporate communications and chief comms officer. Perl will continue to function as the media company’s chief spokesperson.

According to the story, the move is an effort to allow “each publication to manage its own business.”