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Posts Tagged ‘McCann Worldgroup’

Justice! Spanish Ad Agency Cuts Down on Failure to ‘Poop and Scoop’ by Sending Messes Back to Dog Owners

There’s nothing like a brisk walk outdoors: the sun shining on your face, the birds chirping in the trees, and the dog poo squishing under your shoe.

As avid walkers, we find ourselves griping about inconsiderate dog-walkers on a regular basis. If you’re taking your dog for a stroll, bring a bag. It’s not that hard. No one is buying the oh-so-apologetic “I had no idea he would do something like this, so I find myself utterly unprepared” shrug you try to give passersby as your dog proceeds to squat down in the middle of the walkway.

But since signage doesn’t seem to shame offending parties into cleaning up after their pets, it appeared little could be done to cut down on the number of canine-created landmines pedestrians must dodge on a daily basis.

Enter McCann Madrid.

The town of Brunete, on the outskirts of Madrid, teamed up with the agency to tackle the problem on a limited budget. The agency’s solution was to employ 20 volunteers to patrol the streets, watching for dog owners who skirted their poop-and-scoop responsibilities.

When an offending party was spotted, a volunteer would approach the unsuspecting dog owner, and engage them in a friendly conversation about their pooch. Then, using only the name and breed of the dog in question, they looked up the owner’s address via the Town Hall pet census databases, packaged up the abandoned dog poop as “Lost Property,” and returned it to the guilty party via courier.

Gross? Totally. Creepy in a stalker-ish sort of way? Definitely. But it’s pretty hard to argue with the results: According to the agency, there has been a 70% drop in the amount of poop on Brunete’s streets. 70 percent!

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Interview with New Weber Shandwick CEO Andy Polansky

Andy Polansky, CEO Weber ShandwickLast week the Interpublic Group announced the promotion of PR firm Weber Shandwick‘s former president, Andy Polansky, to the position of CEO. Polanksy had served as president of Weber Shandwick since 2004; he replaced outgoing CEO Harris Diamond (who in turn became chairman and CEO of “ad agency network” McCann Worldgroup).

Polansky has worked for Shandwick and its predecessor firms in various capacities for approximately 30 years; he is a member of the Arthur W. Page Society who currently sits on the Board of Trustees for the Institute for Public Relations, and he has also served as chairman of the Council of PR Firms for the past two years.

On Friday we had the opportunity to get Polanksy’s thoughts on a changing PR industry; we’ve reprinted our exchange below.

Could you briefly describe the changes you’ve seen affecting Weber Shandwick and the PR industry at large during your time with the firm?

I’ve been with Weber Shandwick and its predecessor firms for nearly 30 years, so of course the change has been quite dramatic! Over the past few years we’ve seen significant shifts in how people consume and share information. We’ve also seen a heightened focus on the changing context of go-to-market approaches, with public policy and reputation considerations now playing a larger role in how organizations shape strategies. Public relations firms increasingly play a lead role in the fast-changing environment. It’s an exciting time to be in this business.

There seems to be a consensus around social media and the data/analytics explosion exerting a great influence on the PR industry of the future. What is your take on this subject?

Social media’s rise has transformed our industry, as companies focus on new ways to engage with their customers.  Whether you’re a B2B company, dealing with a reputational issue or crisis or launching a new consumer product, social media is front and center – a nexus for everything we consider now for any type of communications program. There has been an explosion of data available to formulate insights, to inform strategy, and to create pathways to breakthrough creative thinking.

How do you see the relationship between PR, marketing and advertising changing?

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