You mean they’re not really my “friends?”
A very interesting study published two days ago by social analytics firm Shareablee found that Instagram users interact with brand posts at more than twice the rate of those on the standard vanilla Facebook network:
- The average Instagram brand post received 6,932 likes, comments and shares
- The average comparable Facebook post received 2,396 such actions
This could be great news for brands — especially those looking to use the network’s nascent paid ad service.
Or maybe not. Take, for example, McDonald’s.