Posts Tagged ‘McDonald’s’
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At first glance McResources seems like a great project designed to provide employees with information on health services and child/elder care, among other things. But some of the “recommendations” uncovered this week just look bad. Very bad.
- Take two vacations a year to reduce the risk of heart attack (on minimum wage?)
- Sing to reduce job stress
- Chew gum to reduce your cortisol levels (what?)
- Sell your stuff on eBay or Craigslist to overcome holiday debt
Click through for the site’s greatest hits:
Whatever your thoughts on industrial meat products, you have to agree that the McRib has been a big, fatty win for McDonald’s. When your product inspires a memorable plot line in a Simpsons episode, you can officially call it a success (and yes, this was well before the show turned into Family Guy 2.0 so it still counts).
Just kidding, everyone knows there are no ribs present in a McRib. But we have to say that this image isn’t as scandalous as we imagined it would be. We don’t think McD’s will have to go on damage control, and we wonder whether they should even issue a response. If they do, here’s our suggestion:
“What the hell did you expect a slab of ground pork parts pressed into the shape of a ribcage to look like?”
On the other hand, if you’ve never actually watched your sausage being made, we’ll just say “ignorance is bliss.”
In media headlines, you can hear the echoes of “The Fast Food Wars” banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that is fluff, as if the conflict will keep us watching or reading for another few minutes.
And then when we see a story like this from Reuters, perhaps copywriters are onto something. In summary, for 40 years, the Clown has provided Heinz ketchup to its millions served. Recently, Heinz has hired a new CEO for a reinvigorated era in its history. Unfortunately for them, that new CEO is Bernardo Hees…former grand poobah of Burger King.
And so, McDonald’s is ending that relationship with Heinz. Let the wars continue:
“We value the relationship we’ve maintained with Heinz for more than 40 years. As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition of the McDonald’s restaurant business, and are confident that there will be no impact to our business, our customers and our great tasting food at McDonald’s.”
Imagine you are working PR for Heinz. Your company hires a great guy with blazing executive past, but he’s got that secret — he led the dreaded enemy of your largest vendor for years. Someone care to throw up a red flag there? In the world of cutthroat capitalism, surely this idea had to be hurled against a whiteboard.
However, like a monkey with his poo, that idea was just stinky to the people making big bucks. And no, that’s not egg on Heinz’s face. Just putting that out there.
MEMO to Hunts and Del Monte: Your move.
It’s no secret that working at a fast-food restaurant can be slightly taxing. Of course, I mean stress because there isn’t enough money in the fry guy’s wallet to be taxed in the first place.
Don’t get me wrong, I understand why the cashiers, drive-thru folk and cooks make the minimum wage but in this economy? People can’t even afford a Big Mac, much less to make them for others. I would imagine you wouldn’t be a good steward of people’s resources if you didn’t consider the plights of your employees from time to time.
So, a CSR program was invented by the home of the golden arches — Meet the McResources Line. This is a hotline the clown created to suggest options for its employees to get by…because they surely can’t do it on what they are earning.
This McJoke made national news thanks to 10-year employee Nancy Delgado. She has two kids and lives under the poverty line. We don’t know her. We can’t judge her. But McDonalds certainly has the resources to support her.
However, the smarmy operator had a better idea — make the government pay for you. Don’t believe me? Here’s the call and a quote from the Clown after the jump…
Putting the usual cultural/political flotsam and jetsam aside, these are two of the month’s most interesting developments in the PR world:
1. A majority of marketing execs think PR should handle social media duties
2. Many clients are ditching the idea of “social ROI” altogether
In short, an increasing number of people think that PR is best equipped to do social, and many within the industry are pushing for a bigger focus on measurement. At the same time, the concept of measuring the success of social campaigns in dollars-and-cents terms is losing favor among certain higher-ups.
The second point got a big boost last week when four major corporations announced plans to adopt measurement standards developed by the Coalition for Public Relations Standards, a group created in 2012 with the participation of nearly every major PR industry group.
What does this mean?
It’s only Wednesday and Burger King already won the prize for “most obvious marketing stunt of the week” with its supposed transformation into “Fries King.”
— BurgerKing (@BurgerKing) October 1, 2013
— BurgerKing (@BurgerKing) October 2, 2013
Twitter’s response can be summed up in a single word: TROLL! Hold on though, because it’s a little more complicated than that.
Chipotle‘s food may contain some GMOs (score one for transparency), but that obviously won’t stop the brand from gunning for “Big Food”. This high-budget movie makes that point clear with a tune swiped from Wille Wonka and the Chocolate Factory, and while we do prefer the Gene Wilder version to this Fiona Apple cover, the clip looks great:
The campaign also includes a mobile game in which players attempt to guide livestock toward the kind of free-range living that Chipotle claims to promote, and it won’t stop there: a series of four half-hour online episodes will expand on this “David and Goliath” story throughout the year.
The idea that Chipotle is a scrappy, organic upstart fighting “The Man” via the big, bad world of industrialized food production is more than a bit of a stretch—at the end of the day, it’s still a fast food chain once owned by McDonald’s. But as long as the brand’s writers and marketers don’t make any dubious, Naked Juice-style “100% all natural” claims, they’ll be just fine.
It’s been almost six months since Coca-Cola launched its first ever teen-targeted, all-digital, content-based campaign, The AHH Effect, which has been continually releasing new “experiences” via multiple variations of www.ahh.com (each including one more “H” in its URL). Each site features “a teen-worthy moment of randomness, creativity and delight that’s best experienced from teens’ favorite gadgets – their mobile devices.” Just in the past month, 20 more AHH.com URLs have gone live.
In case the all-caps have confused you, the “AHH” in AHH Effect is not meant as a panicked scream, but as a satisfied sigh. Coke’s initial release about the campaign described it this way:
“The AHH Effect” is that multidimensional feeling of happiness, satisfaction and delicious refreshment one experiences after drinking an ice-cold Coke. It’s been described as the sound a smile would make if smiles made sounds, and it’s the centerpiece of a new teen-focused program from Coca-Cola. Bringing to life 61 dimensions of ‘AHH’ through a range of digital experiences, from games and films to GIFs, the program showcases all of the qualities of Coke and positions the beverage as the ultimate refresher.”
Included in the latest batch of experiences are several created with some of Coca-Cola’s key customer partners, including McDonalds, AMC Theatres, Six Flags and 7-Eleven. The brands partnered to explore the AHH Effect, and used the same combination of “gamification” and whimsy that Coke used during the initial launch of the campaign. For instance, the experience created with Six Flags, “Don’t Spill The Coke,” is a fast-paced game in which users try to keep their Coca-Cola from tipping over while riding a rollercoaster.
A seriously clever campaign that touches on many things digital experts point to when dealing with teens: their love of mobile devices, short attention spans, and willingness to engage others in something that interests them. But is it working?
Statistics gathered by Coke would point to the AHH-firmative. Read more
And we were just starting to like Spotify.
Thom Yorke‘s least favorite streaming music service wants to partner with brands to create “sponsored playlists” and other sly promotional features that have yet to be revealed. In what might be the world’s most incredible coincidence, this announcement comes two days after Apple announced the coming launch of iTunes radio, which will be supported by such brands as McDonald’s, Pepsi and Nissan.
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