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Posts Tagged ‘McDonald’s’

McDonald’s and the Smartphone Mafia Made the Most of Friday’s iPhone Launch

Were you among the 10 million people who helped turn the iPhone 6 into Apple’s fastest-selling model to date this weekend?

We were not. Honestly, we just got our iPhone 5 a few months ago and we almost enjoy being so very far behind the rest of the world. Anyway, two organizations made the most of the Friday release: McDonald’s and whatever one would call the international syndicate responsible for selling said phones on the Chinese black market (at a 300-400 percent markup).

First, the wise people at McDonald’s decided to show up outside the 5th Avenue Apple store early Friday morning to pass out Apple pies to the “folks who had been waiting in line so long, they were sure glad to see us”. Get it? USA Today and Ronn Torossian of 5WPR certainly do.

McD’s was only the biggest brand looking to steal some of the excitement and mayhem. This clip, created by YouTuber Casey Neistat, is a must-watch if you haven’t seen it already:

Neistat apparently received some pushback over the video, so he explained himself a bit on its page:

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Bad News for McDonald’s: Instagram Users More Engaged, Opinionated

MacDo

You mean they’re not really my “friends?”

A very interesting study published two days ago by social analytics firm Shareablee found that Instagram users interact with brand posts at more than twice the rate of those on the standard vanilla Facebook network:

  • The average Instagram brand post received 6,932 likes, comments and shares
  • The average comparable Facebook post received 2,396 such actions

This could be great news for brands — especially those looking to use the network’s nascent paid ad service.

Or maybe not. Take, for example, McDonald’s.

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Russia Seeks to Ban McDonald’s as Retaliation Against the U.S.

Russia-hamburger-doctrine

Another day in downtown Kiev, nyet?

McDonald’s is no stranger to the headlines of PRNewser. In fact, we even dedicated a story tag after the repeat bad news: #McFail. However, bad brand news out of Russia involving the home of the Clown isn’t their fault…this time.

That said, Mr. Gorbachev may want to re-erect that wall, because the Cold War has returned: Russia wants to ban McDonald’s. As in, everywhere in the country.

Can’t we talk a little, Putin? I mean, for the children?

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McDonald’s Voted America’s Least Favorite Fast-Food Chain

mcd's drive throughThe most recent study from the American Customer Service Index shows that McDonald’s is America’s least favorite fast-food chain. For the report, the organization, which measures customer satisfaction in a number of industries, finds that the average customer satisfaction rating is 80 out of 100. Pizza Hut and Papa John’s are two of the few chains that scored the average. Burger King and Taco Bell were below the average (76 and 72 scores respectively). And McDonald’s comes in last with 71.

Also noticeable from the chart: a number of fast-food chains scored below average. Many more this year than last actually.

But when you talk about fast food in America, it’s McDonald’s that’s synonymous. That’s where larger trends become key factors.

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10 out of 10 Kids Agree: New McDonald’s Mascot Is ‘Creepy’

This week McDonald’s brought a new mascot out of hiding (he’d been hanging out in Europe) and introduced him/her/it to American audiences. Media folks on Twitter predictably responded with mockery, and some wiseguy with too much free time on his hands even created a parody account:

Now, via Grub Street New York, we have the answer to the question that you hopefully haven’t been asking yourself all week: what will the kids think?!

Take it away, focus group A!

The best quote is also the most overly dramatic:

“People are going to make a joke out of it and it’s going to totally ruin their business.”

We certainly wouldn’t go that far, but we do think we know someone who has a future in market research…

The New Happy Meal Brand Ambassador is Scaring the Daylights Out of People

happy meal ambassadorMcDonald’s has introduced a new brand ambassador for its children’s Happy Meal, named Happy. It’s going to be nationwide on May 23 “and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”

Of course, because the Internet shows no mercy, they jumped all over this new character. Example: “It’s the meal that eats you.”

Time points out that McDonald’s has a history of creating the brand ambassadors of people’s nightmares. Seriously, take a minute to look at the creepy poop pile that once was Grimace. Also, that article reminds us about the Quizno’s radioactive rat that it used to sell sandwiches before the company filed for bankruptcy.

We thought we’d help out with three tips for creating a mascot that doesn’t scare people.

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Fast Food Restaurants Should Be Preparing for the Global Workers Strike Planned for Thursday

mcds tweetWorkers from dozens of countries around the world are preparing for a mass strike on Thursday, May 15 to protest for higher wages and better working conditions. The date, chosen because it reflects the $15 per hour that workers are fighting for here in the US, will mark the day when the months-long fight publicly goes global (meetings took place last week). Across six continents, workers from Burger King, McDonald’s, KFC and other chains will take to the streets. European protestors are taking action in solidarity with US workers.

McDonald’s spoke with USA Today, saying 80 percent of its restaurants are owned by small businessmen.

“This is an important discussion that needs to take into account the highly competitive nature of the industries that employ minimum wage workers, as well as consumers and the thousands of small businesses which own and operate the vast majority of McDonald’s restaurants,” said McD’s spokesperson Heidi Barker Sa Shekhem.

The statement notably deflects attention away from the fact that McDonald’s revenue for the first quarter was more than $6 billion.

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Midlife Crisis? Ronald McDonald Gets Makeover and Joins Twitter

la-fi-mo-ronald-mcdonald-makeover-20140423It seems the 51-year-old Ronald McDonald is having a midlife crisis. He’s getting a makeover and a new wardrobe, and has decided to become tech savvy — all at once.

With all the “McFail” we’ve been covering lately, maybe McDonald’s decided it was time to draw the attention away from the negative news stories, and instead re-focus it on its brand’s beloved mascot. Or maybe the company wanted to reclaim its own spokesman after Taco Bell hijacked the Ronald McDonald name in its most recent breakfast campaign.

Either way, the changes are coming, and the fast food chain is hoping social media interaction and increased sales will come along with them.

The clown-like Ronald McDonald that the public has been familiar with since his debut in the 60′s wears giant red shoes, a yellow jumpsuit over a red-and-white striped shirt, and a flaming red wig. While the new incarnation will keep his clown makeup, wig, and comical shoes, the rest of his outfit can best be described as beach comber meets dress-down Friday meets The Warblers from “Glee”.

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More #McFail: Managers Admit to Stealing Employee’s Money

mcdonalds-im-not-lovin-it

They’re baaaaaaaaaack! 

Unfortunately for the Clown, McDonald’s just can’t stay out of the #PRFail spotlight.

When we last left this saga, McDonald’s was accused of kicking some old couple out on their keisters – canes, walkers, and all — for sitting too long. And as shameful as that was, there’s also the open case of slave labor under the veiled threat of deportation because that’s good for team morale.

Next up in the Clown’s PR issues, we have a story of former managers admitting they stole money from their miserly paid employees. This should be good.  Read more

McDonald’s Is Losing the PR Battle Over Wages

mcd's restaurantThe fight over wages for McDonald’s workers has intensified in recent months and it’s only getting more heated now that lawsuits in California, New York and Michigan allege that the fast-food chain used all sorts of short cuts to short change employees. That includes making employees pay for their own uniforms in some places and making them wait before checking in and out of their shifts.

Add to that ongoing protests and you’ve got a situation that the chain would like to see go away.

The employee uprising has been going on now for months. And perhaps, McDonald’s thought it would eventually quiet down and things could go back to business as usual. After all, the argument against higher wages (remember, protesters are looking for as much as $15 per hour) is that it would drive up prices. And no one wants to pay more for their Big Macs and those fries.

But it’s gotten to the point where McDonald’s is giving off the air of being selfish and cruel in the ways it’s taking advantage of its workers.

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