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Posts Tagged ‘McDonald’s’

Slave Labor: McDonalds Franchisee Forced 25-Hour Shifts, Threatened Deportation

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Yeah, clowns. Your PR keeps getting worse.

Over the span of a few months, your humble servants at PRNewser have unfortunately shared a cornucopia of stories about the Golden Clown regarding his actions on handing out government cheese (on the burgers probably), advising its loyal employees how to live in poverty then shuts down its slightly offensive McResources hotline, and finally, how McDonalds is now America’s most hated company.

And now, the clown has its worse news yet. We’re talking real slave labor. In 2014. Like, today.

Bah-dah-bah-bop-bop … so many vegans are loving this.

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3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail

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Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald’s, which got a lot of bad press after gay-rights activists criticized their campaigns and hijacked the #CheerstoSochi hashtag in protest of Russia’s new anti-gay laws.

AT&T, on the other hand, just made news for becoming the first major company to actively speak out against those same laws and pressure other brands to do the same.

So how can brands create Olympics campaigns without running into the troubles encountered by Coke and McD’s? We talked to three PR and social media experts to get their opinions.

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McDonald’s Canada Has No Pink Slime to Show You

Question: why is McDonald’s so much better at corporate reputation in Canada than in the States?

Last summer we finally stumbled across that behind-the-scenes “here’s why our food looks so much better in the ads” clip, and this week our beefy friends up north responded to the infamous “pink goo” image you see floating around the Internet with this “how we make Chicken McNuggets” spot, which aired during the Super Bowl.

The clip’s been making the rounds online today, and some bloggers remain critical.

Yes, it’s still true that those McNuggets contain things like “dimethylpolysiloxane” (an “anti-foaming agent used in Silly Putty”) and a “petroleum-based preservative” known as THBQ. Studies have determined that the breasts usually aren’t anywhere near as clean as the ones you see in the video either, thanks to the inclusion of “fat, blood vessels, nerves, cartilage, and bone.”

Lots of qualifiers there, and the clip doesn’t make us want to venture into our local McDonald’s. But there’s still a whole lot more transparency in that ad than, say, the one comparing a gold medal to a McNugget.

[H/T Gawker]

Olympic Gold Medal or Chicken McFrankeNugget? Your Choice.

Yes, Sochi Olympic fans, there’s a new commercial that will be airing this weekend instead of that last weekend for big commercials (whatevs) showing a direct comparison between winning an Olympic Gold medal and eating a McDonald’s Chicken McNugget.

Because that’s apples to oranges, right?

In some bizarro universe where damsel in distress are ignored, Clark Kent can’t get his corpulent behind out of a phone booth, and people actually remember the Kardashians are famous because one of the sisters is just a big ho.

The Clown wants you to believe that “every Olympic victory is celebrated with a bite, just like a 20-piece Chicken McNuggets.” If you consider an Olympic victory the same as rushing for the toilet with violent diarrhea, then yes, indeed! God bless America and pass the Febreze because it’s nugget time!

We report. You decide.

14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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Um, McDonald’s? Happy Meals Aren’t Supposed to be This Happy?!

There are no words. So, we’ll let Newser offer them for us. And McDonald’s, you just lost a rental clown.

The 5 Most Socially Engaged Restaurant Brands

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Today we stumbled across the Restaurant Social Media Index, a three-year-old research tool measuring the performance of various restaurant brands on social media.

We were first drawn to this list of names with the greatest audience engagement levels; we found it particularly relevant considering the fact that most of its entries are fast food chains and salty, fatty fare is always popular on Super Bowl weekend.

So we figured we’d explore the top five on the list of 25 and find some examples of this all-important “engagement.”

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THIS JUST IN: McDonald’s Is America’s Most Hated Company

THIS JUST IN 2Global corporations. National chains. Even the off-shoot regional company.

They each have opportunities to hire tools, treat employees like peons and run their organizations like a sweat shop. It’s tough competition out there, but thanks to a report from 24/7 Wall Street, there’s a new King of the Mountain.

[Timpani Drum Please]

Ladies and gentlemen of crisis communications specialties everywhere: May we present McDonald’s as America’s Most Hated Company! 

Surprised? Of course not, if you read this forum for any amount of time. The franchising, fast-food juggernaut has a super-sized order #PRFail in its 2013 archives…

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THIS JUST IN: McDonald’s to Purchase Sustainable Beef in 2016. Wait, What?

THIS JUST IN 2Typically, a story about ecofriendly, locavore, foodie shenanigans would be a nice #PRWin for any brand. However, when something like that comes from the Golden Arches of McDonald’s, that pungent fishy smell ain’t the filet under the hot lamp, kids.

Just in case you thought a solar flares shot across the sky and scorched your retina, you did read that headline correctly. According to CNBC, McDonald’s believes everyone will ignore that Mr. Ed, Trigger and Heigh-Ho Silver make up the Quarter Pounder, McNuggets and Big Mac and begin buying sustainable beef in 2016.

Because it’s all about paying it forward, ‘Merica?!

Yeah, right…

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McDonald’s Shuts Down ‘McResources’ Site Advising Employees to Avoid Fast Food

mcdonalds-Quarter-Pounder-with-Cheese-Extra-Value-MealsMany companies’ human resources departments provide healthy lifestyle advice to their employees; suggestions like quitting smoking, getting regular exercise, and avoiding unhealthy foods are commonplace. But when your company sells fast food, warning your employees away from it, though probably responsible, makes for an undeniable conflict of interest and a bit of a PR kerfuffle.

Last week, CNBC reported that on the McDonald’s McResources Line website, the company had posted an illustration of two meals. The first, which reportedly pictured a double cheeseburger, a soft drink and fries (sound familiar??), was labeled “Unhealthy choice.” The second meal featured a submarine sandwich, salad and a glass of water and was labeled “Healthier choice.”

The accompanying text read:

“Although not impossible it is more of a challenge to eat healthy when going to a fast food place. In general, avoiding items that are deep fried are your best bet.”

So, basically, the unspoken message being sent by McDonald’s to its own employees seemed to be: “If you value your health, don’t eat here — eat at Subway!” Read more

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