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Posts Tagged ‘McKinney’

Spin the Agencies of Record

I spent a lot of money on booze, birds and fast cars. The rest I just squandered. – soccer legend George Best

JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and exotic vehicle rental company serving the Miami and South Florida markets. JMPR will be responsible for overseeing media outreach to expand awareness of the company on a national and international level.

Electricity is really just organized lightning. – George Carlin

PR Week reports that Sony Electronics has selected Burson-Marsteller as the AOR for all of its US electronics business. The firm, which has served as AOR for Sony’s mobile business for several years, was chosen from a group of four firms involved in a final round review. Sony has recently reduced its account budget and reportedly changed its goals, but representatives did not provide further detail to PR Week at this date.

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Spin the Agencies of Record

Amelie was a great movieTravelocity has booked a return ticket to McKinney, the agency responsible for the Roaming Gnome, after two years with Leo Burnett. Though the company hasn’t been forthcoming with specific details regarding its return to McKinney, Travelocity’s CMO, Brad Wilson did comment, “McKinney’s passion for our brand and love of the Roaming Gnome is unquestioned. We are looking forward to tapping into their creative and strategic thinking immediately as we continue to tell our story to travelers.”

Restaurant chain O’Charley’s is focusing on the Midwest and has tapped Doner, based in Southfield, Michigan, to lead the effort, severing ties with NYC-based Merkley + Partners.

Mcgarrybowen has lost Bud Light’s business after just eight months. Translation, which is currently responsible for Bud Light Lime, Bud Light Platinum and major event marketing sponsorships, will assume the transferred responsibilities.

McCann Worldgroup‘s Momentum unit is set to purchase ChaseDesign, a 50-year-old shopper-design consultancy. ChaseDesign brings with it more than 100 employees as Momentum seeks to capitalize on soaring growth in the shopper-marketing space.

Coke Zero has chosen Droga5 for its U.S. creative efforts, a move that follows the split between Coke Zero and CP&B, owned by MDC Partners, after seven years. Competition for Droga5 was fierce as Publicis Groupe‘s Leo Burnett, MDC Partners’ 72andSunny, and WPP’s Ogilvy each vied for the opportunity.

Japanese Remembrance Campaign Launches Today

In honor of the four month anniversary of the earthquake and tsunami that devastated Japan, VCU Brandcenter, DiGennaro Communications, ad agency McKinney, Clear Channel, and Matt Miller, president of the American Independent Commercial Producers are launching STILLforJAPAN, which is seeking “moments of stillness” to remember and support the people of Japan. Kaede Seville, a New York-based reporter for Nikkei is also leading the campaign.

A Clear Channel billboard in New York’s Times Square will display messages once every hour starting at 1p.m. as part of the campaign, and the company’s radio division in NY has donated time for an ad spot.

There’s also a website and #StillforJapan hashtag to participate and send messages of comfort.