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Posts Tagged ‘McSweeney’s’

Watch: This Spoof of a ‘Generic Brand Video’ Is Brilliant

Disclaimer: we’ve been fans of McSweeney’s publications for years. We also think, talk, and write about branding every day. So, this is pretty much the greatest thing we can imagine seeing this week.

McSweeney’s recently published a brilliant zinger of a piece by Kendra Eash, titled “This Is a Generic Brand Video,” which cuts the bullsh*t side of branding to the quick with lines like the following:

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BuzzFeed Lives to LOL Another Day

Photo courtesy of Fast Company Today brings the unsurprising news that BuzzFeed, the king of all things quick, visual and viral, received nearly $20 million in the latest round of financing from its investors. This development follows a very successful 2012 in which the company hired Politico‘s Ben Smith as its editor in chief and raised $15.5 million from various venture capital groups.

The news also provides a nice example of a carefully managed PR roll-out: Ad Age and The New York Times ran the embargoed story this morning before the press release hit and every other site (like ours) jumped on it.

Will BuzzFeed be “the next great media company”? Managers intend to use much of the new money for “international expansion and staff increases”, and while we’re encouraged by the fact that the meme-heavy site began running more long-form pieces and political coverage this year, we hope this new round of funding means more collaborations with the smartasses at McSweeney’s and more posts like this year’s truly epic (NSFW) gross-out listicle to end all listicles: “84 Things That Aren’t on An Everything Bagel.”