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Posts Tagged ‘Mediabistro’

Register for Mediabistro’s ‘Public Relations: Build Your Porftolio’ Course and Save

Linda Marsicano

Today in Shameless Self Promotion: Students looking to enter PR and professionals who’d like to hone their skill sets can both benefit from Mediabistro’s “Public Relations: Build Your Portfolio” course.

The four-week online program, run by former Playboy corporate comms VP Linda Mariscano, runs from this Wednesday, September 25th to October 23rd. The classes will help attendees focus on refining their writing skills, building and arranging a body of work, and learning to present themselves and their credentials in the best possible light.

At the end of the course students should have:

  • A PR portfolio including letters to the editor
  • Op-eds
  • A press release and media alert
  • A press plan with a social media component
  • Talking points
  • A pitch letter
  • A PR resume

And yes, you can still register and save: use the discount code “PR50″ when registering before the class starts on Wednesday and save $50.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Enroll in the ‘Public Relations Intensive’ Workshop and Get a FREE Webcast

Want to master the PR game with an intensive four-week course sponsored by Mediabistro?

From today until Thursday, September 12th at noon, you can enroll in Public Relations Intensive or any other Mediabistro class and you’ll be entitled to participate in the webcast of your choice (a $49 value) for FREE!

What will this course involve? You’ll attend keynote sessions with featured speakers from Ogilvy, PKPR and other firms throughout the industry that cover topics from Crisis Comms to Pitching in the digital age. You’ll also receive regular homework assignments related to the topic of the week, receive one-on-one feedback from advisors in small homework groups, and get the opportunity to network with PR professionals from around the country.

Just enroll and use promo code WEBCAST at checkout. Remember, the promo expires Thursday 9/12/13 at 11:59pm ET.

Click here to read more about Public Relations Intensive and click here for more of Mediabistro’s Fall classes.

PRNewser Co-Founder Jason Chupick Joins MWW

We’re not prone to bragging about our accomplishments (cough cough), but today brings official word that MWW Group has hired Jason Chupick, the founding editor of this very website, as vice president of editorial operations.

Jason previously worked as VP of PR at Harper’s Magazine. His experience spans the worlds of journalism, public relations and digital media: In addition to time spent in the publishing industry, he worked at several boutique agencies in the New York City area, and he frequently speaks at industry events and conferences like last month’s Mediabistro webcast on increasing the visibility of your press releases.

MWW plans to use his “ability to combine editorial content technology and editorial expertise” to implement media production and placement strategies for clients.

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Save $50 on Mediabistro’s Sports Event Marketing Course Starting May 1

Love sports? Love event planning? We’ve got a course for you. One of our newest offerings, Sports Event Marketing, begins on Wednesday May 1, 2013. In this intensive course, you’ll get hands-on experience creating a mock sports marketing campaign portfolio from an agency, corporate sponsor, or team franchise perspective. Interested? Learn more and register here. Use the promo code SPORTS50 to save $50 at checkout. This special offer expires April 30, 2013.

Instructor Michele Lago (left) is an event planner and sports marketer who has worked at five Olympic games, six Super Bowls, and two Masters. Her client list includes The Coca-Cola Company, SportsMark, Special Olympics, and The Sports Authority. During an interview with Michele, we asked what her most exciting event was. She said:

“My favorite event during that time (and my husband would likely agree) was the 2007 [Sports Illustrated] Swimsuit Issue Launch Party. That was the year Beyoncé was on the cover, and we hosted a 750-person VIP party in Hollywood with all the swimsuit models. The party was logistically and creatively challenging and was one of my first large high-profile events that I managed, so I always think back on it and smile.”

You can read the rest of our interview with Michele or visit the course site to learn more about the program and register.

 

In Which Your Editor Announces His Imminent Departure

Dear Readers,

It is with a somewhat heavy heart that I revert to the first person this afternoon to let you know that Friday will be my last day editing PRNewser. I’ve accepted a position at a digital agency (think Peggy Olson circa season 4), and while I didn’t expect this career shift to arrive quite so soon, you know what they say: when it rains it pours, and when raindrops keep falling on your head you make lemonade. Or something like that.

I know, I know: It hasn’t even been nine months since I started, which is why this goodbye feels exciting, bittersweet and even slightly premature at the same time. As a dedicated cynic I would generally refrain from making boring generalizations about how fortunate I’ve been to work here, but in this case it’s all true. This has been a dream job for me, but even as I’ve developed a much greater appreciation for the topsy-turvy world of public relations, I’ve also come to realize that I’m not quite cut out to be a flack. I’m really more of a Milford Man…

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UK Firm Creates Its Own ‘Kickstarter PR Division’

Kickstarter BadgeHere’s an interesting piece of news via PR Week: UK firm Dynamo, which specializes in promoting consumer tech, mobile and digital brands, has launched an internal division exclusively dedicated to projects launched via crowdsourced fundraising platform Kickstarter.

The company decided to create this division (homepage here) after its success promoting the 3Doodler, or the “world’s first 3D pen”. The project raised $2 million in less than a month, and Dynamo hopes to help other tech innovators reach their goals via media exposure.

We have a feeling that many Kickstarter entrepreneurs are too economically challenged to afford proper PR services even after they raise the money they need, but we think you’ll agree that this is a very cool idea.

Now here’s the 3Doodler’s promo video:

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Oreo Agency 360i Just Won HBO’s Social Media Account

Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you’ve read so much about this year, will now handle social media marketing for HBO — and this right after we posted on how Game of Thrones always has the best promo swag!

The premium cable giant, which brought its social operations in-house in 2007, chose 360i to create campaigns designed to stir the buzz among fans online. The agency’s team will rep HBO at the same time as the folks at Campfire, the NYC firm responsible for creating several innovative fan engagement campaigns on the channel’s behalf. According to an internal release, Campfire’s latest work for HBO involved the second annual “pledge your allegiance” campaign promoting the release of season 2 on DVD this February.

Click through for a case study video of the release date event, complete with awesome ice sculpture:

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Did Oreo Win Twitter Again? (Yes, They Did)

We missed this social media branding win last week, but when the words “Oreo” and “social media” showed up together on our Twitter feed this morning we knew we had to check it out. Seems like the team at 360i (see below)** won again in a friendly exchange between the cookie guys, sort-of rival Kit Kat and a fan who can’t get enough of either. It all started with this:

Kit Kat saw an opportunity and grabbed it two days later:

That evening, Oreo came back and killed it:

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5 Ways for Journalists to Build Better Relationships with PR Pros

Yesterday our friend and PR veteran Peter Himler wrote a Forbes article with an intriguing headline: “The Journalist and the PR Pro: A Broken Marriage?” Given the chatter over Monday’s guest post by a former journalist turned PR master, we thought we’d explore the idea a little further.

Himler’s main point: a significant number of the students in the journalism program where he spoke last week don’t want to write for The New York Times or The Wall Street Journal–they want to go into PR and advertising. They want to write sponsored content, not investigative journalism. Of course this makes sense, because journalism can be a very tough and often underpaid pursuit.

Himler, like many in the industry, believes that the always-challenging relationship between hacks like us and pitchmen/women has taken a turn for the worse. Yet we agree with his conclusion: this marriage may be strained, but it’s hardly broken.

On Monday Lindsay Goldwert called on her journalist friends to make a list of “do’s and dont’s” for PR pros. Himler’s piece includes both sides of the equation, so we’d like to flip the script: how should journalists and bloggers interact with PR folks? Himler’s suggestions and our comments after the jump:

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Oh Hi: We’re Throwing a Party Next Week and You’re Invited!

Mad Men, AMC copyrights, etc....And now a quick note to all readers, friends, blog trolls and forgotten boarding school roommates in the greater New York metropolitan area who don’t have incredibly important business to attend to next Tuesday night (that means all of you): PRNewser will be throwing its first party of 2013 with the help of the Mediabistro events team, The Empire Room and our fine sponsors at Horn Group.

Some details, ’cause you know you want ‘em: the event will take place Tuesday, March 19th from 6:30 PM to 8:30 PM (yes, that’s one week from today). The venue will be The Empire Room, a “Deco lounge” at the base of the Empire State Building on 33rd Street between 5th Avenue and Broadway on the island of Manhattan. The host will be your truly humble editor, who will say a few awkward things into a microphone before impressing everyone in attendance with his growing tolerance for hard liquor! (Ed. note: I don’t do Scotch though, sorry. It’s a flavor thing.)

Most importantly, the first 100 guests to arrive will receive a ticket for a free drink–once again courtesy of our sponsors at Horn. Everyone on our mailing list should receive an official invite soon, but here’s the online RSVP in case you want to make sure you’re registered. Oh, and feel free to file your complaints via email if you haven’t received an invite.

Again, that’s the Empire Room, one week from today, RSVP here. No excuses!

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