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Posts Tagged ‘MediaVantage’

Tools Round Up: Thomson Reuters Launches Multimedia Centre, Spigit, and More

-Thomson Reuters has launched the Multimedia Centre, a tool that allows users to upload video in real-time, share content via social media, tag it to make content searchable, and provides analytics. The service is available in multiple languages and targets both the consumer and business audience.

Shaun McIver, global head of multimedia solutions at Thomson Reuters, told us that the Multimedia Centre is based on the company’s vast experience in webcasting (he says they’re “the largest webcaster in the world”). However, this service adds “flexibility” because users can include resources, embed polls, and customize it in different ways.

-Spigit has launched SpigitEngine for Facebook, a tool that allows marketers to crowdsource and manage ideas with their social network community.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

New PR Tools from MediaVantage, PRWeb, Business Wire, and Havas

MediaVantage has announced enhancements to its online monitoring offering, including additional social media content and tonality scoring. For additional detail about the latest offering, check out the video after the jump.

PRWeb has partnered with Hearst Media Services in the San Francisco Bay area (outlets like the San Francisco Chronicle) to offer additional marketing services to the media company’s advertisers. Offered as GateList, PRWeb and its SEO services have now been added to the marketing options.

Business Wire has introduced an enhanced version of its media monitoring service, NewsTrak Clips. The service will now offer 3D charts and graphs for measurement purposes, options for a branded newsletter created with clips, and other options.

Havas has a new tool, The Flightdeck, that allows users to track online sentiment around their brand and the influence of those who are commenting. Data is pulled from a number of sources including Sysomos. The Flightdeck was developed by Havas firms Cake and EHS 4D Group.

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