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Posts Tagged ‘Meredith Corporation’

Roll Call: Edelman, Meredith Corporation, AOL and More

Edelman announced that Kathryn Kranhold will join the group as executive vice president in the Los Angeles office, effective March 1. In her new role, Kranhold will drive reputation and crisis management and financial and investor relations, reporting directly to general manager James Williams. Most recently, Kranhold consulted with Brunswick Group, advising and managing crisis, litigation and corporate reputation programs. Prior to that, she was senior vice president of corporate communications at Walt Disney Company, where she worked closely with the investor relations and legal teams to develop effective communications strategies. (Release)

Meredith Corporation announced today that Stan Pavlovsky has been named SVP, Meredith National Media Group and president of Allrecipes.com, the world’s No. 1 digital food brand. Pavlovsky will replace Lisa Sharples , who is leaving Allrecipes.com at the end of March to pursue personal interests. Pavlovsky will be responsible for leading Allrecipes.com’s marketing, business and international development, as well as working with Meredith’s other key business units to enhance and maximize the brand’s leading position in the marketplace. He had been VP of ecommerce at Drugstore.com. (Release)

RLM Finsbury, a global strategic communications and advisory agency, announced that Scott Hoeflich has joined the firm as senior vice president. Hoeflich, who formerly served as chief of staff and communications director for the late Senator Arlen Specter, will work from the firm’s Washington, D.C. office on strategic communications and public affairs with partners Eric Pave, a longtime public policy strategist, and former New York Times journalist Stephen Labaton. (Release)

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12 Pinterest Tips from Magazine Pros

As a way of continuing the 12/12/12 theme this week, we’ve compiled 12 tips for using Pinterest based on the collective expertise of two magazine brands that have enthusiastically adopted the platform: Real Simple and Glamour.

At the MPA Digital: Social Media conference on Thursday in New York, Kathleen Harris, managing editor of RealSimple.com, presented lessons learned over two years of using Pinterest. She also noted that it’s “where the bulk of our referral traffic comes from.”

Later Mike Hofman, digital managing director at Glamour.com, appeared on a panel about Pinterest. He described it as a “vehicle for lifestyle inspiration, and said Glamour even “re-engineered our website to be more like Pinterest.”

“If you’re not on Pinterest as a magazine brand, you’re not relevant.” That was the assessment of another panelist, Dick Porter, EVP of media sales at Meredith Corporation. Pinterest isn’t a fit for every company or brand, but others can still learn from these magazine brands’ experience.

The advice below makes it appear easy, but applying these tips may prove more elusive. While the examples concern brands that almost exclusively target females, these pointers can also be adapted by gender neutral and male oriented brands.

Our twelve tips:

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Revolving Door: Trust in Media, Perez Hilton, Meredith, and More

We omitted last week’s usual Thursday Revolving Door column, so we present a special Monday edition. We’ll be back to our regularly scheduled articles this Thursday.

A Gallup poll found that 55 percent of Americans have little or no trust in the media, and 77 percent of respondents to a Pew survey said media outlets “tend to favor one side.” But the Pew poll found that only 39 percent of Americans have little or no trust for media. Pew also recently found that local news is a major info source for many.

TechCrunch founder Michael Arrington has already launched a new blog, Uncrunched, where he says he’ll be doing “the same thing I’ve been doing since 2005.” His first post, which simply read “Here I am,” has 512 comments. You’ll remember that Arrington ran into issues when his venture capital fund Crunchfund was announced. He officially left AOL a couple of weeks ago.

Speaking of TechCrunch, Paul Carr, the TC writer who fired off a resignation post recently, is launching a new company backed by Zappos CEO Tony Hsieh and Michael Arrington, Business Insider reports. Sources tell BI that the company will focus on media and technology.

Perez Hilton’s family-focused blog (reallyPerezitos has launched.

Staffers from both editorial and marketing have left Meredith.

Click through for more of the latest media changes.

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Roll Call: Publicis Consultants, Twitter Founders, NYWICI, and More

Left to right: NYWICI immediate past president Linda Kaplan Thaler; The NYT's Gail Collins; and new board president Catherine Mathis at a meeting last month

Publicis Consultants, part of MSLGroup, has named Michael Echter director of client engagement and growth. Echter was previously the new business lead for MSL New York, and will continue to be based in NYC. He joined the firm in 2000.

Twitter founders Biz Stone and Evan Williams, as well as Jason Goldman, a Twitter executive, are stepping away from the day-to-day at the microblogging company in order to relaunch The Obvious Corporation, which will focus on issues like those facing nonprofits. Obvious was started to purchase failed start ups and spawned Twitter.

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