AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Michael Bassik’

Roll Call: Proof and B-M, Carmichael Lynch Spong, RF Binder

Proof Integrated Communications has chosen Michael Bassik (left) as CEO. Bassik was previously B-M’s U.S. digital practice chair, a position he will continue to hold. Interim CEO Tony Telloni will become MD of brand integration and innovation in the consumer and brand marketing practice. He’ll also continue as the New York market leader. Proof is the marcomms and advertising agency formed from the Burson-Marsteller and PSBcreative advertising units.

Emily Buchanan has been named senior principal, chair of brand marketing and social engagement at Carmichael Lynch Spong. She was previously at MSLGroup where she was SVP, deputy practice director for the consumer marketing group. She’ll be based in Minneapolis.

Read more

Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

B-M Announces New U.S. Digital Lead

Michael Bassik has been chosen to lead Burson-Marsteller‘s U.S. digital practice as MD and practice chair. He will be based in New York, reporting to Pat Ford, the firm’s U.S. president.

Bassik was previously SVP at Global Strategy Group, where he was a leader in the public affairs division. While there, he worked with clients including Google, Al Jazeera English, and O, The Oprah Magazine. Other prior clients include John Kerry for President, Hillary Clinton for President and Obama for America.

It was just announced that Dallas Lawrence has been selected as B-M’s chief global digital strategist. Like Bassik, Lawrence also has a strong public affairs background.