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Posts Tagged ‘Michael Bassik’

Roll Call: Proof and B-M, Carmichael Lynch Spong, RF Binder

Proof Integrated Communications has chosen Michael Bassik (left) as CEO. Bassik was previously B-M’s U.S. digital practice chair, a position he will continue to hold. Interim CEO Tony Telloni will become MD of brand integration and innovation in the consumer and brand marketing practice. He’ll also continue as the New York market leader. Proof is the marcomms and advertising agency formed from the Burson-Marsteller and PSBcreative advertising units.

Emily Buchanan has been named senior principal, chair of brand marketing and social engagement at Carmichael Lynch Spong. She was previously at MSLGroup where she was SVP, deputy practice director for the consumer marketing group. She’ll be based in Minneapolis.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

B-M Announces New U.S. Digital Lead

Michael Bassik has been chosen to lead Burson-Marsteller‘s U.S. digital practice as MD and practice chair. He will be based in New York, reporting to Pat Ford, the firm’s U.S. president.

Bassik was previously SVP at Global Strategy Group, where he was a leader in the public affairs division. While there, he worked with clients including Google, Al Jazeera English, and O, The Oprah Magazine. Other prior clients include John Kerry for President, Hillary Clinton for President and Obama for America.

It was just announced that Dallas Lawrence has been selected as B-M’s chief global digital strategist. Like Bassik, Lawrence also has a strong public affairs background.