Proof Integrated Communications has chosen Michael Bassik (left) as CEO. Bassik was previously B-M’s U.S. digital practice chair, a position he will continue to hold. Interim CEO Tony Telloni will become MD of brand integration and innovation in the consumer and brand marketing practice. He’ll also continue as the New York market leader. Proof is the marcomms and advertising agency formed from the Burson-Marsteller and PSBcreative advertising units.
Emily Buchanan has been named senior principal, chair of brand marketing and social engagement at Carmichael Lynch Spong. She was previously at MSLGroup where she was SVP, deputy practice director for the consumer marketing group. She’ll be based in Minneapolis.