AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Posts Tagged ‘Michelle Obama’

President Obama & VP Biden Show Us Their Exercise Regimen For ‘Let’s Move’

obama biden lets moveRemember last week when Michelle Obama told Jimmy Fallon that she wanted people to show her how “they’re moving“? It was during her appearance on The Tonight Show where she talked up the fourth anniversary of her anti-obesity “Let’s Move” campaign and asked everyone to take to social media with the hashtag #letsmove. If she got enough of a response she suggested that the President and Veep might show us how they get active.

“Yo babe, hook me up,” was the way she planned to pitch it. (Note: Do not try that pitch with the media. You are not the First Lady.)

Well looks like that ask worked! We have footage of both Obama and Biden getting in a workout. A couple of things that might strike you about this clip.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

FDA Forces Brands’ Hands on Transparency in Labeling

joelogon-spam-nutrition-facts

But what does it all MEAN?!?

The Food and Drug Administration has finally confirmed a move supported by Michelle Obama and many other health advocates: a redesign of nutritional labels to emphasize honesty over obfuscation.

More specifically, the new regulations will require that serving sizes increase (because no one ever eats just five chips), that all products list added sugars separately and that calories be noted with larger type. In the words of a “longtime food company consultant”, it’s “sort of a laundry list of everything the industry didn’t want.”

How very, very delicious.

Read more

Michelle Obama Out-Dunks the Heat

It’s got to be tough to make an engaging commercial for Let’s Move, or First Lady Michelle Obama‘s fitness initiative for kids. Thankfully, someone allowed FLOTUS and guest stars from the Miami Heat to have a little fun with it; the resulting GIF pretty much ensures that it will go viral for a day or so.

Will this spot encourage more kids to exercise and eat their vegetables? Maybe not, but the fact that Obama just got her AARP card does indeed make it much cooler.

(H/T Daily Intelligencer; GIF via SBNation)

First Lady to Release Hip Hop Album to Get Kids Eating Right and Exercising

Nothing gets the kids rockin’ like songs titled “We Like Vegetables” and music videos featuring Dr. Oz and spliced-in PSAs from the white house, right?

Actually, you might be surprised.

Michelle Obama, throughout her tenure as First Lady, has made the health of American children a top priority. But simply telling kids they should get up and move for a few minutes every day doesn’t necessarily inspire them to put down the game controllers and smartphones. So, Mrs. Obama is hoping that putting a hip hop beat and some celebrity vocalists behind that message might do the trick.

The Partnership for a Healthier America and Hip Hop Public Health have teamed up with celebrity musicians to create “Songs for A Healthier America,” a 19-track hip-hop album designed to motivate kids to make healthier diet, exercise and wellness choices. The album, which also includes other genres like country and pop, features songs titled “U R What You Eat,” “Veggie Luv,” “We Like Vegetables,” and “Get Up, Sit Up.” Read more

Should Brands Always Follow Suggested Standards?

When a company’s primary audience is under the age of 12, will the public expect that company to promote only products and behaviors deemed “healthy” by third-party standards or trust it to develop its own?

To put it another way: does Cookie Monster really need to eat vegetables?

Senators and advocacy groups pushing to limit snack food ads on kids’ programs celebrated last year when The Walt Disney Company, partnering with Michelle Obama‘s “Let’s Move” anti-obesity campaign, promised to stop running spots for foods that don’t meet suggested federal nutrition standards by 2015. Disney’s chairman said the decision was “about smart business.”

Despite pressure to follow suit, Nickelodeon has chosen to continue using its own internal benchmarks—which earned praise from the same senators and advocacy groups—when deciding which food ads to run.

Read more

Walmart Announces Plans to Hire ‘Any Veteran’ Who Applies

WalmartWalmart has certainly faced its share of PR struggles over the past few months, but today the big-box leader announced an initiative that no one in his or her right mind could oppose: Beginning on Memorial Day, the company will have a job waiting for any United States military veteran who decides to apply.

The project only includes a couple of qualifiers:

  • Vets must apply within the first 12 months of discharge
  • Discharge must have been honorable

According to initial estimates, this will equal about 100,000 new jobs over the next five years. Can Walmart pull it off? In a word, yes. The organization claims to have an annual turnover rate of 37%, and its workforce is so large that it can comfortably guarantee work for every qualified applicant (which isn’t to say that all the jobs will be full-time or that they will be good, but still).

We’ll just come out and say it: this is a great PR move.

Read more

Los Angeles Makes ‘Meatless Mondays’ Official

Farmers Market Produce We can all agree that most Americans (ourselves included) would benefit from eating a little less meat. It’s not that meat isn’t delicious or that it’s always unhealthy; it’s just that we tend to rely a little too much on beef and bread.

You may have heard of “Meatless Monday”, a public health PR campaign created in 2003 by marketing vet Sid Lerner and promoted by the Johns Hopkins School of Medicine‘s Center for a Livable Future in order to make healthy dietary choices more palatable to the otherwise distracted masses. Why Monday? Turns out we’re more receptive to healthy messages after indulging in the excesses of the average weekend (beer, football, BBQ…you know the deal).

Last week the Los Angeles City Council decided, by unanimous vote, to declare all LA Mondays “meatless” and to incorporate the message into its regular operations. What does this mean, exactly? We imagine that the subsequent PR campaign will resemble a much smaller version of Michelle Obama’s “Let’s Move!” project. The city’s mayor might even make a guest appearance on The Biggest Loser (hint hint).

Of course, the city can’t require anyone to suffer through every miserable Monday without the delicious life-giving taste of flesh…

Read more

Time Releases Awkward Paul Ryan Photos

We can’t say we’re too excited about tonight’s vice presidential debate between Paul “Seacrest” Ryan and Joey “Walnuts” Biden, but Time just made things a little more…colorful by releasing the results of a 2011 photo shoot that features Ryan lifting weights, wearing a suit and making funny faces. We particularly love the “girl please” shot on the left.

The magazine picked Ryan as a runner-up in its annual “Person of the Year” issue, but editors held off on releasing the photos until today for some reason. Sounds like a conspiracy theory as heinous as last week’s painfully obvious plan to cook the unemployment numbers, doesn’t it, Jack Welch?

In directly PR-related news (you thought we’d never get there), these pics remind us that Ryan has provided some great publicity for a certain red-hot series of workout videos. P90X creator (and former standup comedian!) Tony Horton says that “Ryan’s been very good for P90X, as much or more so as Michelle Obama”, and claims that Secret Service members told him that they’re “really loving the P90X” on a recent visit to the White House.

This love of weightless workouts may be the last example of true bipartisanship that we see for some time. Enjoy.

First Lady Scores Big Social Media Win

Despite some challenging weather and middling TV ratings, last week’s Republican National Convention was deemed a success based on an overwhelming outpouring of social media activity: More than four million tweets made their way onto the World Wide Web during the three days of the convention.

Yet the Democratic National Convention came close to beating that number on its first day alone. While many pundits have spent the last 24 hours analyzing the speech made by San Antonio Mayor Julián Castro (whose Twitter followership more than tripled in less than a day), the big traffic driver was First Lady Michelle Obama’s “mom-in-chief” speech.

Read more

Beyoncé Brings the World to Attention for Humanitarian Day

How do you get 1.13 billion people to “do something good, somewhere, for someone else”? Why, you show them a Beyoncé video, of course! Throw in some impressive CGI and inspiring imagery from around the globe and you’re golden, baby!

For this year’s World Humanitarian Day, which took place on August 19, the United Nations partnered with digital ad agency Droga5 to reach hundreds of millions of people with that very simple, universal message. The campaign, titled “I Was Here” (Twitter hashtags #WHD2012 and #IWASHERE), drew its inspiration from a Beyoncé song of the same name, so of course she was a natural choice to take part in a campaign that will also help burnish her humanitarian cred (the video already has well  over 4 million views):

Read more

NEXT PAGE >>