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Posts Tagged ‘Millward Brown’

Google Tops Apple On ‘Most Valuable Brand’ List

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The 2014 BrandZ Top 100 Most Valuable Global Brand analysis has declared Google the most valuable brand in the world, pushing Apple out of that top spot for the first time in three years.

According to the report, which is conducted by Millward Brown and commissioned by WPP, Google’s brand value went up 40 percent last year to $159 billion, while Apple saw its brand value drop 20 percent to $148 billion. Adweek attributes Apple’s fall to “the company’s well-publicized recent lack of innovation.” Meanwhile, Google has been on a tear with things like Google Glass, the growth of Android products and other innovative products.

CNN playfully points out that the report will “change virtually no minds in the tech world’s long-running battle of fan loyalty.” But it may put an exclamation point on all the buzz about Apple needing a new product (or two) to get its brand mojo back on track.

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AIG Backs Down from Lawsuit. Is the PR Damage Already Done?

American International Group InsuranceWe recently discussed what appeared to be the glaring hypocrisy of financial/insurance giant AIG. We grew interested after the release of what was supposed to have been a rousing ad campaign thanking American taxpayers for their (non-optional) support during the financial crisis even as the company was simultaneously considering suing the government.

The suit would have claimed that the abnormally high interest rate charged by the fed during the bailout violated the Constitution’s Fifth Amendment, which protects “private property” against “public use, without just compensation”. While AIG ultimately decided not to back the lawsuit (ya think?), the story has already subverted the brand’s we’ve-cleaned-up-our-act message. The damage, as they say, is done.

“The hiccup with the lawsuit issue stole a great deal of the thunder from the ad”, said Bruce Haynes, managing partner of Purple Strategies, a corporate communications and branding management company. “For a moment, it seems they were awash in hypocrisy. Although they made a good decision not to back the lawsuit, it was a communication failure”. That’s putting it mildly — this was one hell of a hiccup. In fact, if we take the hiccup metaphor literally, we think it would look something like this (It’s a cat GIF. You’re welcome).

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Tech Makes a Strong Showing on Most Valuable Brands List

WPP‘s Millward Brown has released its seventh annual BrandZ Top 100 Most Valuable Global Brands Study and, shocking to no one, Apple tops the list. The brand is now valued at $182.9 billion. IBM has moved into the number two spot, ahead of Google. And McDonald’s is at number four, the only non-tech company to break the top five. (Facebook entered the top 20 at number 19, just below Amazon.)

Interestingly, Marlboro is at number seven, rising from number eight last year. It beat out AT&T and Verizon to round out the top 10. The total value of the top 100 is $2.4 trillion.

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Apple Charges Ahead of Google on Brand Ranking Chart

Apple leads the sixth annual BrandZ report put out by WPP research firm Millward Brown. The brand, valued at $153.3 billion, overtakes Google, which is valued at $111.5 million. Google is still tops as the most desired tech brand.

Apple’s value spiked 84 percent with help from the iPhone and iPad. Facebook debuts at number 35 on the list, increasing 246 percent in brand value over the past year. According to BrandZ, Facebook’s rise as an aggregator is significant. Perhaps we’ll see yet another changing of the guard next year?

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