TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Millward Brown’

AIG Backs Down from Lawsuit. Is the PR Damage Already Done?

American International Group InsuranceWe recently discussed what appeared to be the glaring hypocrisy of financial/insurance giant AIG. We grew interested after the release of what was supposed to have been a rousing ad campaign thanking American taxpayers for their (non-optional) support during the financial crisis even as the company was simultaneously considering suing the government.

The suit would have claimed that the abnormally high interest rate charged by the fed during the bailout violated the Constitution’s Fifth Amendment, which protects “private property” against “public use, without just compensation”. While AIG ultimately decided not to back the lawsuit (ya think?), the story has already subverted the brand’s we’ve-cleaned-up-our-act message. The damage, as they say, is done.

“The hiccup with the lawsuit issue stole a great deal of the thunder from the ad”, said Bruce Haynes, managing partner of Purple Strategies, a corporate communications and branding management company. “For a moment, it seems they were awash in hypocrisy. Although they made a good decision not to back the lawsuit, it was a communication failure”. That’s putting it mildly — this was one hell of a hiccup. In fact, if we take the hiccup metaphor literally, we think it would look something like this (It’s a cat GIF. You’re welcome).

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Tech Makes a Strong Showing on Most Valuable Brands List

WPP‘s Millward Brown has released its seventh annual BrandZ Top 100 Most Valuable Global Brands Study and, shocking to no one, Apple tops the list. The brand is now valued at $182.9 billion. IBM has moved into the number two spot, ahead of Google. And McDonald’s is at number four, the only non-tech company to break the top five. (Facebook entered the top 20 at number 19, just below Amazon.)

Interestingly, Marlboro is at number seven, rising from number eight last year. It beat out AT&T and Verizon to round out the top 10. The total value of the top 100 is $2.4 trillion.

Read more

Apple Charges Ahead of Google on Brand Ranking Chart

Apple leads the sixth annual BrandZ report put out by WPP research firm Millward Brown. The brand, valued at $153.3 billion, overtakes Google, which is valued at $111.5 million. Google is still tops as the most desired tech brand.

Apple’s value spiked 84 percent with help from the iPhone and iPad. Facebook debuts at number 35 on the list, increasing 246 percent in brand value over the past year. According to BrandZ, Facebook’s rise as an aggregator is significant. Perhaps we’ll see yet another changing of the guard next year?

Read more