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Posts Tagged ‘Morning Media Menu’

PRNewser on Morning Media Menu With BuzzFeed Viral Marketing Editor Jessica Amason

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On the heals of mediabistro’s UGCX conference, we joined AgencySpy editor Matt Van Hoven on today’s podcast. Our guest: Jessica Amason, viral marketing editor at BuzzFeed and co-creator of “This is Why You’re Fat” – a Tumblr blog turned book deal. Amason’s job at BuzzFeed is to marry editorial content and marketing. In other words, figure out how to make some money from user generated content.

Amason spoke about BuzzFeed’s analytics reports, where clients can see everything that’s happening with their content – what keywords are hitting, which social media technology is most used to spread it, who is reading/watching. “Each of those elements points to how and why something is spreading,” said Amason. “And I think that those are key [data] that advertisers don’t really have.”

Also discussed: Times earnings report; Google music; and a social media strategy recap from Forrester Research’s presentation at UGCX. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

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CBS’ Dave Price Joins Morning Media Menu Podcast to Talk Cross Country Adventure

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Via TVNewser: CBS’ Dave Price, “Early Show” weather anchor, called in this morning to the Morning Media Menu from Omaha, Nebraska where he is halfway across the country in his journey back to NYC.

Last Thursday, Dave was shipped off to Santa Monica, CA and given $50 and instructions to find his way back to the CBS studio on his own by this Friday morning. We spoke with Dave ahead of his trip and today, he was able to give an update on his progress.

Today’s podcast was hosted by TVNewser with GalleyCat editor Jason Boog. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

Talking Twitter, Mobile Apps and Book Marketing on Morning Media Menu

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PRNewser joined Shani Petroff, author of the young adult series, Bedeviled, and GalleyCat editor Jason Boog on today’s Morning Media Menu podcast. Petroff’s four-book series asks a simple question: What if you were a teenager, and your father was the Devil?

Petfroff explained how she broke into the young adult publishing market, how she uses social media to promote her titles, and her working relationship with the PR team at her publisher, Penguin Group.

Also discussed were some of the day’s biggest media headlines, including Twitter’s $100 million fundraising blitz and mobile phone app experiments at Men’s Health.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

PRNewser on Morning Media Menu (Again)

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PRNewser was a guest again today on our Morning Media Menu podcast with GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven.

We talked about some of the changes and challenges the PR industry is facing and if there is more coverage of the industry than in the past. Then Jason asked, “Do PR agencies have PR people?” To which we responded, “Of course!”

We also discussed the day’s biggest media headlines, including: author Dan Brown selling one million books in a single day and The Wall Street Journal raising mobile app subscription prices.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.