“Computers are like Old Testament gods; lots of rules and no mercy.” – Joseph Campbell

W2O Group has announced a new client partnership with BMC Software, a well-established market leader providing software to manage technology systems and services for tens of thousands of businesses worldwide. While not always visible to users, BMC’s software helps IT leaders manage generations of technology and tap into all the important trends shaping the future – mobile, social, cloud and big data.

Telmar Group Inc., a leading global provider of research, data and analytics software for advertising media planning and buying, has selected Kellen Communications to provide marketing communications, PR and public affairs support.

“Creativity comes from a conflict of ideas.” – Donatella Versace

The Morris + King Company (MKC) announced that it has been retained by Leveraging Investment in Creativity (LINC), a ten-year initiative to improve conditions for American artists working in all disciplines.

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Special Delivery: Despite a shrinking media budget with a reported $15.9 billion annual loss, the U.S. Postal Service has selected Interpublic Group of Cos’ UM as its media agency. At a time when Americans are more budget conscious than ever—particularly where our government is concerned—the folks at Interpublic Group clearly have their work cut out for them.

The Morris + King Company announced that it has been retained by BUZZMEDIA, which always appears in all CAPS, because that’s how they roll. As agency-of-record, MKC will develop and execute a comprehensive public relations campaign on behalf of BUZZMEDIA that will tap MKC’s diverse strengths in both the technology and business sectors. BUZZMEDIA draws on original editorial content, deep audience engagement, and knowledge of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.

Spin the Agency in Aisle 9: Target (pronounced tar-jey, just so you know) has selected LatinWorks as its U.S. Hispanic account and will serve as the retail brand’s primary strategic partner, though LatinWorks may have to sort through some conflict of interest issues as it also represents TJX Companies’ Marshalls.

Building on its recent success with several technology clients, M&C Saatchi PR has acquired three new accounts in the areas of social gaming and technology:

• Flow, a performance fitness app backed by professional athletes including Gabriel Landeskog of the Colorado Avalanche and Victor Hedman of the Tampa Bay Lightning.
• The new casual gaming tournament platform gogamingo. The start-up launched this month in New York City, and it’s shaking up the casual gaming market by allowing players of mobile games to compete in tournaments for real world prizes.
• Sumeria, a national network that connects young professionals to social engagement opportunities with events and activities year-round nationwide.

The Morris + King Company (MKC) announced that it has been retained by Jacks & Jokers—a contemporary apparel company inspired by the iconic imagery and art of the United States Playing Card Company (USPC). As agency-of-record, MKC will develop and execute a comprehensive PR campaign heightening awareness of a brand known for its “bold, effortless cool.”

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Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.

Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.

Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]

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Susan G. Komen For The Cure, the nonprofit dedicated to breast cancer research and awareness, has selected Morris + King Company for creative and strategic counsel, media relations, comms support, and other PR services. The organization’s global campaign will tap into the healthcare, public policy, lifestyle, events, and scientific research areas.

According to PRWeek, this is the organization’s first national AOR since 2008 when it stopped working with Weber Shandwick  partially for financial reasons.

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In this edition of Spin the Agencies of Record, there are  new healthcare offerings, a little adventure, and a company that helped rescue the Chilean miners.

Schramm Inc, a company that manufactures mobile hydraulic drilling rigs, has retained DeFazio Communications. Schramm’s rigs aided in the rescue last month of the 33 trapped Chilean miners.

Morris + King Company has added two clients from the health care space to its roster: the Visiting Nurse Service of New York and the University of California, San Francisco, which is promoting therapies to help cancer patients.

MDP Publicity has added a little excitement to its client roster with the addition of iExplore, a website for adventure travel, and Adventure Center, which provides adventure travel for small groups.

NRG Laser has retained Attention, a high tech health care firm, to raise awareness about the company’s low laser light therapy.