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Posts Tagged ‘Mullen’

Roll Call: Edelman, INK & ROSES, Synaptic Digital, and More

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head in the New York office, where she will provide expert counsel to clients across the Edelman portfolio in order to reach diverse multinational and multilingual audiences. Sroka will also participate in Edelman’s US Multicultural and Diversity Task Force.

PR Week recently named Sroka one of its “40 Under 40: Rising Stars”. In her previous role as a senior vice president at Porter Novelli, she established a multicultural marketing group with an emphasis on the burgeoning Hispanic market, managing global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s. (Release)

INK & ROSES announced that Amy Wein has joined the agency as senior vice president. Formerly SVP of PR and Social Influence at Mullen, Ms. Wein comes to the agency with 15 years’ experience developing strategic media and brand building campaigns. In her new role, Ms. Wein will be responsible for overseeing strategic planning and program development across several agency clients. Prior to joining INK & ROSES, Ms. Wein developed and executed campaigns across mass and prestige channels on behalf of L’Oreal, Avon, Proctor & Gamble, Henkel, Hain Celestial Personal Care, Johnson & Johnson and others.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

JetBlue Will Help Angry Voters Leave the Country

In one of October’s catchiest PR stunts, JetBlue encourages voters frustrated with next month’s election results to follow their instincts and flee the country.

The discount airline has emerged as a survivor in the industry despite some PR problems like the Steven Slater emergency chute drama, the pilot “panic attack” incident, and the usual union debates.

The company’s new “Election Protection” campaign, created by the Mullen agency, makes light of an annoying habit that seems to arise right before every presidential election: celebrities and other passionate voters publicly announcing their plans to leave the country if their preferred candidate loses.

Curious customers can enter to win a free post-election trip out of the continental US by choosing their party alignment (what, no Rosanne?) and their ideal vacation destination in JetBlue’s poll.  Lest puzzled readers think JetBlue is undermining democracy with this stunt, all campaign spots repeatedly emphasize the importance of voting—a message sadly lost on the 40-50% of voting-age Americans who consistently fail to participate in nationwide elections.

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Spin the Agencies of Record

The stars have certainly aligned for Steve Stoute’s agency, Translation: Hip-hop juggernaut Jay-Z, film legend Ron Howard and iconic American beer brand Budweiser, along with a host of other talents, marketing gurus, PR experts and businesspeople are joining forces to create a film based on the two-day “Budweiser Made in America” film festival to be held in Philadelphia, PA, in September.

Sovereign\Santander has chosen Arnold Worldwide to represent the bank’s rebranding in a review competition that included Mullen and SapientNitro. Santander, the Spanish brand that bought Sovereign—and its 722 branches—in 2009, hired Arnold Worldwide to position the brand and execute its sweeping marketing and advertising efforts.

The Marcus Graham Project, an intensive summertime program designed to help rectify the ad industry’s lack of diversity, is celebrating its fifth anniversary by announcing that the project is going full time. This evolution, named Locomotus, will require $2.6 million in its first year.

Co-founder Lincoln Stephens emphasized the investment will benefit the industry as it seeks to remain competitive in a globalized and diversified marketplace and bolster the careers of motivated, talented, young professionals. Dan Wieden, MGP supporter and co-founder/global executive creative director of Wieden & Kennedy, explains “Locomotus takes the best of what portfolio programs and student-run agencies have and moves it to the next level.”

Stalwart anti-spyware brand McAfee, recently bought by Intel, has chosen Daniel J. Edelman’s Zeno Group as its AOR. This marks an account boon for Zeno, which is expanding its tech portfolio in its Silicon Valley office. Zeno will presumably be promoting McAfee’s digital products which give users the option of customizing their security settings.

Moet & Chandon USA has chosen Miami-based BRPR to head its digital strategies, sponsorship integration and brand communication across all platforms in the USA.

PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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MassMutual Campaign Stars Some Very Serious Kids

Citing a stat that shows one-third of households have no life insurance, MassMutual has launched its first ever awareness program via Facebook. The “Why Life Insurance?” campaign puts kids in the starring roles in videos demonstrating the importance of coverage.

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