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Posts Tagged ‘MWW Group’

Roll Call: Financial Services Forum, Porter Novelli, and More

The comms director for House Majority Leader Eric Cantor’s (R-Va.), Laena Fallon is leaving her post to become the VP of comms for the Financial Services Forum (FSF) in August. FSF is an advocacy group comprised of the CEOs of 20 large banks, including Goldman Sachs’ Lloyd Blankfein and JP Morgan Chase’s Jamie Dimon. [via, h/t]

Rich Jernstedt (pictured) has joined Porter Novelli as a senior counselor in the firm’s Chicago office. Jernstedt was previously EVP and senior partner at Fleishman-Hillard. He left the firm a year ago to start his own agency, The Jernstedt Company. Prior to F-H, he spent 26 years with GolinHarris. Porter Novelli has had a number of executive departures over recent months.

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Roll Call: MWW, NATIONAL, and Burson-Marsteller

Steve Mnich has joined MWW Group as director of the San Francisco office. Besides client and new business work, Mnich will lead the startup division of the company, MWW Ventures. He was previously the MD at SS|PR, launching and leading the firm’s West coast office.

Tom Jones (not him)  has been promoted to SVP at Makovsky Health. He joined the firm in January 2011. Since joining, the practice has experienced 24 percent growth. Prior to that, he was the executive director of communications at Novartis.

Desiree Peterkin-Bell, director of comms and strategic communications for Philadelphia Mayor Michael Nutter, is joining the Obama for America as senior advisor for communications in Pennsylvania. Before working with Mayor Nutter, Peterkin-Bell was the director of comms for Newark Mayor Cory Booker. [via]

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Career Development Series: Turning Your Non-Traditional Skills Into PR Assets

There are many people working in PR who started out doing something completely different. And many people who may be looking for ways to bring their un-PR-like skills to the public relations industry.

In the second of our four-part career development series, we discuss how one can take those non-traditional skills and turn them into PR career gold. Even if you’re already working in PR but have a hidden talent that you’d like to put to use in your career, this could be helpful.

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Roll Call: PRWA Launches, Foursquare Seeks a PR Director

A merger between two international PR networks –ECP Global Communications and IPAN (International Public Relations Agency Network) — has resulted in a new group, the PR World Alliance (PRWA). PRWA has 17 members (all independent firms) across 13 countries in North America and Europe with partners across Asia, Africa, and South America. Peter Stanton, CEO of Stanton Communications, is chair of the new organization. Additional info about members and offerings available here.

Foursquare is looking for a new PR director to head up business- and tech-focused PR efforts, PRWeek reports. Last month, Foursquare had a gaggle of news, including the exit of its VP of business development, Tristan Walker. M Booth was named its consumer PR firm in February.

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MWW Group Rebrands

MWW Group has unveiled a new logo (left) and has a new tagline: “Matter More.”

The firm regained its independence in January 2011, with CEO Michael Kempner and other members of management completing a buy out from IPG.

“After our buy back, it was clear to us that MWW needed an entirely new look and feel to match our independence, our pride, and our culture and values,” said Kempner in a statement.

The company’s East Rutherford, NJ HQ has been rebranded The MWW Building. We’ve got a video of that transformation after the jump. The location and the firm’s other nine offices will feature new signage. There’s also a new website, a new social media look, and revamped internal and external materials.

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MWW Group Expands in Los Angeles

MWW Group has acquired Enso Communications, a Los Angeles PR and branding firm that does consumer, corporate, and public affairs work. Enso’s founding partner JP Schuerman will become EVP and GM of the firm’s L.A. office. The job includes a broader role across the West Coast and with the firm’s national clients.

Schuerman’s career spans 18 years, including a time as the GM of Edelman’s Los Angeles office. But he only founded Enso at the beginning of 2011.

Roll Call: MWW Group, NatGeo, Weber Shandwick, and more

David Herrick (left) has been promoted to COO at MWW Group, working with the firm’s senior leadership team to manage the firm’s culture, client service offerings, and overall growth. He’ll also continue as the GM of the New York office, a position he’s held since joining the firm in 2010.

Jennifer DeGuzman, previously the senior director of consumer PR at AOL, has joined National Geographic as VP of comms. While at AOL, she also worked on strategy for, among other things, the AOL/HuffPo lifestyle sites. DeGuzman has also previously worked for Bravo, also as comms VP, and MTV, where she spent 13 years. NatGeo has also promoted Dara Klatt to senior corp comms director. And Erin Griffin has been promoted to associate director of comms and talent relations. [via]

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Roll Call: MSLGroup, Edelman, Middleberg, and more

Since Roll Call didn’t go up in its usual Wednesday time slot, we have a special Thursday edition.

MSLGroup has pulled together its food, nutrition, and beverage capabilities into one group: MSLGROUP Americas Food & Beverage. The new group is led by Steve Bryant out of the Seattle office, which has undergone a name change from Publicis Consultants USA to MSL Seattle. Bryant is now MD of MSL Seattle. He’ll get help from Caryn Carmer the consumer practice leader in the New York office. PJPS, the company’s events and experiential marketing business, will remain the same. MSL Seattle clients include Sunkist Growers and Nestlé.

MSLGroup’s Andreoli MSL Brazil has also hired Valéria Café to serve as chief operations officer of the company’s Brazil offices. She has previously worked at companies including Whirlpool and Coca-Cola. Café will also lead efforts to expand the company’s Latin American footprint. MSLGroup currently has 14 affiliate and owned offices across Latin and Central America.

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Spin the Agencies of Record

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program. This program supports farmers in “hunger hotspots” across South America and Africa. The firm works with clients that specialize in areas of philanthropy, public service, and otherwise “making a difference.”

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MWW Group Releases Its Annual CSR Report

MWW Group has released its 2012 Corporate Citizenship Report, the fourth year the firm has done so. The report outlines the companies and nonprofits MWW has partnered with, the volunteer work that staff members have done over the past year, and gives an update on its “MWW Green” initiative, which launched in 2008.

The report is available here. To accompany the report, the agency has also launched a CSR site, that you can access here.

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