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Posts Tagged ‘Naked Communications’

Roll Call: Ogilvy, Naked Communications, OLSON, and more

Louise Kehoe and Dan La Russo have been appointed co-leaders of Ogilvy PR‘s technology practice in the Western region. Kehoe joined the firm five years ago after a career in journalism, including 20 years with the Financial Times. La Russo has more than a decade of experience in tech PR.

Lisa Seward Perry and Amy Sheil have joined Naked Communicationsnew Minneapolis office as partners. Seward Perry was previously the creative director at Fallon. Sheil was previously media director at Crispin Porter + Bogusky.

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Coke Marcomms Team Reorganizes Around Consumer Engagement

Late last week, Coca-Cola announced that its marketing communications team is being reorganized around three principles, marcomms leader Wendy Clark told Ad Age:  “content, connections, and integration.” Previously, Clark said, the emphasis had been more on paid media.

“It was a revelation to discover that of the 150 million views the brand has amassed on YouTube, only 25 million to 30 million of those views could be attributed to content Coca-Cola had put into the marketplace,” the story says.

Ivan Pollard, formerly of London’s Naked Communications, will be moving to Atlanta to take on the role of VP, global connections, a position that will focus on paid, owned, shared, and earned media. Five execs will see a shift in their roles, including Rebecca Messina, VP of marketing capability and integration who will now also handle agency management.