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In just four months, the Jane Hotel has become one of the hottest clubs in town, with the help of classic spot-the-celeb PR tactics of Nancy Friedman‘s NJF PR. Except, the Jane isn’t a club at all, but a hotel bar operating without a cabaret license. The club is trying to adjust, and now Friedman and her client have shifted to damage control to limit the blog swarm against the new venue and tamp down complaints aggregated on the Nightmare on Jane Street blog.

Friedman told us she’s convinced the same blogs that gave glowing reviews to the revamped hotel and ballroom have removed those posts at the behest of local residents. More on that in a moment.

The thumping music and crowds spilling out on to the street after 2 AM was enough for the affluent neighbors to hire their own firm Source Communications. It was revealed in an Andrea Peyser New York Post column (followed by the City Room) that Ken Frydman of Source was hired to knock down the club’s rep, and knock it down again. Frydman told me on the phone a member of the Jane Street Neighbors coalition knew of Source, and put in a call.

Friedman made her case in the Post, one of the few that let her:

“A lot of these issues have been rectified. Six people keep traffic moving. They control crowds. The hotel has done acoustical work.” She said there’s more to be done. “It’s a process. It’s not going to happen overnight.”

More after the jump:

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