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Posts Tagged ‘Nancy Lazarus’

Vast Majority of Firms Still Use AVE for Measurement

percentagesWe hope everyone’s taken something valuable from this year’s Measurement Week event so far.

In case you missed it, last week Peter Himler of Flatiron Communications and Rebekah Iliff of AirPR gave us their takes on the future of measurement, and yesterday our own Nancy Lazarus brought you 10 pointers from Monday’s event with Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR.

Here’s our favorite quote from Rebekah:

“We should not, would not, could not use the Advertising Value Equivalency (AVEs) to measure the value of earned media. Most PR pros I know have done away with this, but according to a Ragan’s study last year, nearly a third of PR/communications practitioners still use them. Ugh.”

This morning, we came across a post on the This Is PRable blog indicating that the problem is worse than that.

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IAB Social In Quotes

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PRNewser freelancer Nancy Lazarus headed down to the Interactive Advertising Bureau’s (IAB) Social Media Marketplace conference in New York yesterday and came back with these notable quotes.

“We will play well with the other social media platforms and will work with them as we already do for Twitter.” –Naveen Salvadurai, Co-Founder, foursquare [pictured]

The foursquare network now has 750,000 unique users who have “checked in” since the March 2009 launch.

“People love creating versions of themselves.” –Ian Schafer, CEO and Founder, interactive agency Deep Focus

The “Mad Men Yourself” avatar program developed before Season Three of AMC’s “Mad Men” led to over 600,000 avatars being created, and 3.3 million viewers tuned in to Season Three compared to 2 million for Season Two.

“Social media is not owned by one department but by the entire organization.” –Linda Cronin, Director of Media and Integrated Communications, North America, Coca Cola

The Coke Happiness Machine video has so far been viewed by more than 2 million people on YouTube.

Interview: Alison Croyle, Manager of Corporate Communications, JetBlue Airways

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This post was written by Nancy Lazarus, consultant and new contributor to PRNewser.

Working for JetBlue has been quite a ride for Alison Croyle, Manager of Corporate Communications at the airline.

She joined JetBlue in 2006, and has seen the communications department grow to include employee outreach, social media campaigns and international expansion.

PRNewser spoke with her last week about all these efforts, and in the process learned more about the airline’s sense of humor and also how it weathered a PR crisis due to strong customer brand loyalty.

How has JetBlue’s PR function and department changed and evolved in the 10 years that the airline has been in business?

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USC Annenberg Dean: PR Students Face Better Job Prospects

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Ernest Wilson III, Dean of USC’s Annenberg School for Communication and Journalism, offered encouraging news on the PR job front this week.

Wilson reported that graduating students at the Annenberg School specializing in PR faced better job prospects that their counterparts in related fields. During his trip to New York, he plans to meet with the CEOs of seven of the largest PR firms.

He was speaking at SUNY’s Levin Institute in New York on Wednesday evening in a discussion moderated by Levin’s President, Garrick Utley [pictured right].

Editor’s note: This post was written by Nancy Lazarus, consultant and new contributor to PRNewser. Her professional background is in research and writing. Most recently she worked at Nielsen Business Media on their media, entertainment, travel and design brands, including the company’s magazines, websites, events and trade shows.

South Africa’s World Cup Promotions: “Now is the Time”…to Diski Dance

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Editor’s note: Nancy Lazarus is a consultant and new contributor to PRNewser. Her professional background is in research and writing. Most recently she worked at Nielsen Business Media on their media, entertainment, travel and design brands, including the company’s magazines, websites, events and trade shows.

Before that she worked at Ketchum on various accounts from major consumer products companies to internet start-ups. Given her affinity for travel, her first posts for PRNewser are from The New York Times Travel Show, which took place this past weekend.

Now that the Winter Olympics is over, the next major sports event to capture the world spotlight is World Cup soccer, to be hosted by South Africa from mid June to mid July. Judging by the standing room only audience at its presentation this past weekend at The New York Times Travel Show, and the crowd at its exhibit booth, it appears that excitement is already mounting.

With the theme ‘Ke Nako,’ translated as “Now is the Time,” South African Tourism has embraced that call to action by offering various PR programs and partnerships in the U.S.

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