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Posts Tagged ‘NASDAQ OMX’

NASDAQ Paper: ‘What Do Journalists Want?’

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Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.

Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.

Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”

These are all useful tips, but they’re also familiar to most veterans of the media relations practice.

On that note, we spoke to Mike Piispanen, VP of PR solutions at NASDAQ OMX, to get some additional thoughts on the paper.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Nasdaq OMX Launches Media Intelligence

Nasdaq OMX Corporate Solutions has launched Media Intelligence, a software-as-a-service platform for media monitoring and analysis. The platform also allows users to contact consumers and social media followers directly.

Media Intelligence brings Critical Mention’s broadcast monitoring capabilities into the fold. Monitoring and other data for tens of thousands of online, news, and broadcast outlets as well as three million social media sources are now available. Nasdaq OMX acquired London-based SaaS provider Glide Technologies in October. Since then Nasdaq has pumped up that offering as well.

Mayor Bloomberg Pitches New York To Startups

Made in New York from NASDAQ on Vimeo.

Mayor Michael Bloomberg and other government officials have been pressing hard to make a case for New York as a tech hub and a place for startups. Now the Mayor is making a direct pitch to the startup community via online video. The clip also stars the founders of some of New York’s big tech companies like Foursquare and Reddit. And why are they here? The food, of course. And because New York is awesome.

Brought to you by New York Tech Meetup and NASDAQ OMX, the video is part of a partnership announced last month that will include a number of videos, a women-in-technology event series, and a PSA.

The Meltwater Group Partners with NASDAQ

Just a day after announcing the acquisition of Glide Technologies, NASDAQ OMX has partnered with The Meltwater Group, bringing press release distribution to Meltwater Press’ media contact services. Meltwater has 20,000 customers. With this partnership they will now be able to push their press releases to a million financial contacts, 3,500 websites, and other contacts throughout North America.

The Meltwater Group is also making an appearance on the Mediabistro job board this week. Check it out here.

NASDAQ Acquires Corp Comms Solutions Company

NASDAQ OMX has acquired Glide Technologies, a British corporate communications and reputation management services company. Glide, which was founded in 2003, will be brought into the NASDAQ OMX Corporate Solutions fold, providing PR and IR pros with an enhanced set of services.

Glide provides media monitoring, measurement, online newsroom creation tools, and other services for campaign execution and assessment. Among its products are Glide Newsroom, Glide Manager, a PR management platform, and GlideIntelligence Social Media for sentiment analysis and monitoring.

NASDAQ Partnership Uses Stock to Build Loyalty

NASDAQ OMX Corporate Solutions in partnership with Loyal3 will now offer companies Loyal3′s Customer Stock Ownership Plan (CSOP) platform, which allows customers to purchase stock on Facebook and the Web. According to NASDAQ and Loyal3, the CSOP offering builds brand loyalty between consumers and the businesses they’re purchasing stocks in.

With this platform, consumers can purchase stock (as little as $10 worth)  in public companies after just three clicks. Once stock is purchased, the new stockholder can tell their friends about it with a post on their Facebook wall. And the service — both the buying and selling of stock — is free for customers.

“[Companies] understand that customers who are also shareholders are going to be much more valuable customers,” said Barry Schneider, CEO of Loyal3 and the CSOP inventor.

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Roll Call: Edelman Announces New Digital Leadership, and More

Kevin King

Kevin King has been named Edelman‘s global digital practice chair, with David Armano assuming the rule of EVP of global innovation and integration, and Steve Rubel appointed to EVP of global strategy and insights. The latter two positions are newly-created. Michael Slaby was the previous digital practice chair. He has signed on to help President Obama with his reelection campaign. According to the firm, digital accounts for 11 percent of Edelman’s revenue, and the practice has 350 employees globally.

King was previously MD, serving as a digital lead for some Edelman clients. Armano was previously SVP of Edelman Digital and writes the Logic + Emotion blog. And Rubel was SVP and director of digital insights for Edelman Digital. He also authors a blog and a column in Ad Age.

Fleishman-Hillard has added two execs to its Chicago office. Brett McCall joins as SVP, executive creative director, and partner in the emerging media practice. And Darrell Jursa joins as an SVP in that practice. Both are newly created positions. McCall was previously chief creative officer at Worksong, a firm he co-founded in 2009 and has served as a VP of Edelman’s Matter division. And Jursa was previously a VP of emerging media t Dig Communications.

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Tools Round Up: Ketchum, Vocus, Gleanster, and more

Image from Pictela

Ketchum has launched the Well-Connected Checkup, a research tool that identifies a brand’s health and wellness traits, such as competitive strengths and weakness. The information is meant to help brands assess their influence in the space and with target audiences.

Vocus has introduced its Winter ’11 product platform, which includes on-screen filtering of results, analytics dashboards that can be customized, and distribution enhancements through the new PRWeb platform.

Gleanster, a site providing market research and analysis for tech-enabled companies, has launched. Among the topics covered by the site’s initial reports are social media marketing and monitoring.

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Nasdaq OMX Launches SocialStream and DIY Tools

Nasdaq OMX is using its booth at the PRSA conference to introduce the PR industry to the new SocialStream and GlobeNewswire DIY services.

Using the pre-existing infrastructure that has served its IR clients, Nasdaq OMX has added these tools to target publicists with the ability to post video, engage through social media, and push out press releases through a self-service system.

While you might see more video, don’t expect to see crazy cats videos on the Nasdaq site.

“We’re all about serious communications,” said Jeff Stacey, senior managing director with Nasdaq OMX. He added that, though its early days, video will likely range from things like a simple short with a product manager to something more polished.

GlobeNewswire Expands to Asia

globenewswire.bmp NASDAQ OMX announced today that GlobeNewswire has partnered with MZCAN, an IR e-solution provider in Asia. MZCAN becomes the first Asia-based GlobeNewswire reseller. Through the partnership, GlobeNewswire will become the exclusive sponsor of the IR Global Rankings in Asia. GlobeNewswire provides newswire, financial disclosure, multimedia, and online communication services.