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Posts Tagged ‘NBC Universal Integrated Media’

Online and Mobile Dependence Reach New Extremes

Unlike SoHo in New York City and SoMa in San Francisco, NoMo and FoMo aren’t popular urban neighborhoods. They’re being used to describe phobias related to widespread reliance on mobile and social media. NoMoPhobia is the fear of being without mobile devices and FoMo is fear of missing out.

A recent New York Times article focused on ‘internet use disorder,’ defined as those who are unable to disengage from online activity. While this hasn’t officially been classified yet as a mental condition, it’s being studied further.

In the meantime, media and tech companies have conducted their own studies and are using the results to coin unofficial terms for the public’s electronic addictions.

NoMoPhobia/Fear of being out of mobile contact. Being separated from one’s mobile device is a well chronicled domestic and international concern, as evidenced by different surveys conducted in the U.S. and the U.K.

In a recent T-Mobile survey, U.S. respondents were given the choice of going without mobile phones or other critical belongings. For many, mobile phones won out. Specifically, rather than being without their cell phones, 29 percent would rather be without cash and 25 percent would rather be without their credit cards. (These numbers will likely increase as more mobile apps enable financial transactions.) Interestingly, eleven percent would rather leave home without their pants than their mobile phones.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

A Taste of Gen Y as They Enter Adulthood

“Gen Y has been the most studied generation ever,” observed Melissa Lavigne-Delville, NBCUniversal Integrated Media’s VP of trends and strategic insights. She spoke on Tuesday in New York about Gen Y related trends and new ways that this group has been experimenting with options to handle their work, family and social lives.

The occasion was the screening of a film called y Now, produced by NBCUniversal Integrated Media’s Curve Films. The short documentary portrays nine members of Gen Y as they transition into adulthood. The film, which is mainly being used for research purposes, was created to complement The Curve, their extensive report on the same topic.

Below are a few takeaways that cover both conventional wisdom about Gen Y’s mindset and more recent trends.

Growing influence. Gen Y includes 76 million people in the U.S. who were born between 1978 and 1995. Now they comprise the majority of those in advertisers’ coveted age range of 18 to 49. Given Gen Y’s large numbers and high degree of social media connectivity, they wield increasing influence on brands.

Optimistic perspective. “They grew up in a relatively positive political and economic environment, doted on by their parents,” Lavigne-Delville noted. “As a result, they have a more optimistic outlook on the recession than Gen X.”

New lifestage between adolescence and adulthood. “Gen Y has had an extended adolescence, or a soft launch into adulthood,” Lavigne-Delville commented. “Due to the recession, they have been ‘lifestalling,’ or sitting it out and reassessing their options. In fact, for many in Gen Y, they consider adulthood to start in their twenties. Also, there’s no agreement regarding what constitutes major adulthood milestones.”

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