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Posts Tagged ‘NCAA’

University of Michigan Hired Edelman to Back the Blue

Wolverine

For the ardent college football fan, this isn’t news. However, for others who may enjoy their Saturdays for other things, the University of Michigan is in a bad way.

Aside from the total amount of suckage that has been on display in “The Big House” for the past few years, U-M has not handled a few crucial PR items with delicac lately. In fact, the school has treated them like a back-up quarterback with alligator arms, blundering the whole thing.

And since U-M can’t count on its own in-house PR practitioners, they called upon Edelman to do their bidding.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Baylor Hired a PR Firm for BCS Championship Awareness

baylor

(Photo Credit: Tim Sharp/AP via Bleacher Report)

The NCAA has given football fans and fantasy acolytes alike what they requested — a real college football playoff. Okay, maybe it’s more of playoff-ish, but it’s a start.

Last night, the latest rankings put a certain Fort Worth, Texas college at Number 3 (holler!) but left another North Texas institution out in the cold.

Baylor University has had a great season, and they even beat TCU in a glorious game earlier this year. But instead of working on a defense as porous as a block of Swiss Cheese, the team has decided to devote its money and energies to another cause: self-promotion.

Yes, the football team hired a public relations firm.

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STUDY: NCAA Athletes Are Not Smarter Than a 5th Grader

smarter-than-a-5th-grader

If you are 60 percent of college athletes, um, NO!

Paging the NCAA Communications Office: Please pick up the white courtesy phone. Your services are going to be needed for some crisis management very soon. It seems a study came from the University of North Carolina that pulls the curtain back on what many, many people who pay to watch college athletics have thought for quite some time.

*SPOILER ALERT* The NCAA has some boneheaded athletes graduating who can’t read past a 5th grade level. I know, right?! Listening to some of those star athletes after a game or a match, you may think Rhodes Scholar material, but evidently, not so much. To wit, something scandalous this way comes.

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A Baby Gave Alabama Football Bad Press

Baby SteeleIs this even possible? The hallowed University of Aaallll-a-BAMA football program up-in-arms about anything football related in the press? Yup. And the fandom’s arch nemesis is … wait for it … a newborn baby! 

This one pictured here. Meet Baby Steele. Ain’t he cute? Well, if you ask Alabama fans, the kid is about as ugly as an SEC losing record.

Evidently, Baby Steele’s parents are big “Roll Tide” fans. To wit, when they had a baby, they decided a proper homage would be to jack up said offspring’s name and alter its future forever.

And the social media universe tended to agree, much to the chagrin of the parents. Find out Baby Steele’s name, after the jump…

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Southwest Airlines Rebranding Campaign Has a Rough Take Off

Southwest Airlines enjoys a strong brand identity associated with being a less expensive and reliable alternative to juggernauts like American Airlines that only deal with major hubs while charging exorbitant baggage fees.

Though Southwest Airlines is the largest domestic airline in America, the public still views it as a renegade and underdog brand in an industry vilified for being unconcerned and out of touch with customers. So industry experts and PR professionals were understandably confused by a new ad campaign launched by Southwest during the NCAA basketball tournament that is surprisingly, well, off-message and even serious.

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PA Governor Sues NCAA Over Penn State Sanctions

Pennsylvania Governor Tom Corbett at Penn StateThe Penn State scandal was, without a doubt, one of the most important stories of 2012; the case certainly provided firms representing the university with one of their toughest PR challenges.

We thought the case had more or less resolved itself, but this week brought some surprising news: Pennsylvania Governor Tom Corbett–a rising political star–filed a lawsuit against the NCAA, calling its sanctions against the school and the Nittany Lions “arbitrary” and “unfair” and claiming that the association’s decision to render such a harsh judgment was nothing but a PR move designed to promote and enhance its own authority.

Publicity addicts accusing others of shameless self-promotion? Well, we never!

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Can This Woman Save Penn State’s Reputation?

We’re not sure if the task of doing damage control for Penn State is the toughest, most thankless PR gig in the country right now, but it’s got to be pretty close. According to a recent Reuters article, the University is hoping that Karen Peetz, chairman of the school’s board of trustees and big-name executive at Bank of New York Mellon Corp., can help them resuscitate their severely damaged reputation despite the fact that she doesn’t work in the PR field and never really signed up for the job.

While some grads remain true to their alma mater, Penn State’s star has clearly dimmed in the eyes of the public. All agree that the school made some huge ethical and public relations mistakes when dealing with (or trying to wish away) the Jerry Sandusky sex abuse scandal. While the school hired PR firms to deal with the fallout, Peetz has effectively served as its public face during this most difficult hour even as her dual roles in PR and finance threaten to collide with one another. Read more

Tech Giving Workers More Options For Keeping Up With the Madness

Now that all 67 NCAA basketball games will be live streamed and available on computers, iPhones, iPads, and some Android phones for $3.99, the next logical question is: How are you going to watch your least favorite team get the stuffing beat out of it while you’re at work?

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