Kaplow has launched a new business group, Knext, that will focus on communications for young, up-and-coming companies.

Kaplow MD and chief digital officer David Richeson is leading the new division alongside SVP Chaim Haas. The firm is also partnering with the New York Angels Network, a group that funds and mentors young companies. According to the news release, the New York Angels Network has invested $45 million in 70 companies.

Knext will operate out of Kaplow’s New York and Silicon Valley offices, focused on the fashion, technology, lifestyle, and beauty areas. The firm has previous experience working with companies like eBay, Target, and Laura Mercier.