Here’s a painfully simple lesson to stop an HR problem from becoming a big PR problem: discourage your employees from using their personal Twitter accounts to share their horribly racist opinions with the rest of the world.
To readers who don’t live in New York and may have missed the story, two Fire Department employees (one of whom happens to be the commissioner’s son) got some justifiably bad press for posting racist statements on their feeds. The first guy’s tweets included some slurs we’ve never even heard of as well as this infamous statement:
“I like jews about as much as hitler. #toofar? NOPE.”
Clever! The commish’s son later “chose to retire” from the force while the second offender got suspended without pay after being “outed” by the New York Post. Of course the NYPD would rather avoid the NYFD’s self-inflicted PR headache, so this week the organization released its first set of strict social media guidelines.